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Roberto Demeglio Going Bold and Gold at JCK Las Vegas

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(PRESS RELEASE) NEW YORK – Roberto Demeglio, renowned worldwide for his ceramic jewelry, will unveil his newPura 18K Gold Collection at the JCK Las Vegas Jewelry Show. The stunning new collection will be showcased at Luxury Booth #1221, May 30th-June 4th.

The embodiment of Demeglio’s design expertise, Pura Gold exceeds expectations. The collection includes 18K yellow, white and rose gold bracelets and rings. The designs are accented with either black, white, or champagne diamonds that are on a flexible patented stretch steel coil. All the jewelry bends with ease, offering comfort to the wearer. Bracelets begin retailing at $3900 and rings at $1598.

Up until now, the Roberto Demeglio brand has always been thought of for the unique craftsmanship of beautiful ceramic and gemstone designs. However, Demeglio’s keen understanding of the jewelry landscape prompted him to step outside of the box to create a line that will resonate with a larger customer base.  Pura Gold is an extension of thePura line, which was traditionally black or white ceramic accented with diamonds. The gold collection was designed to attract the buyer who prefers a more traditional look. Keeping in mind that women love quality and well-craftedgold jewelry, Pura Gold is an opportunity for increased retailer sales.

According to Amit Sofer, President of the U.S. distributor, “We are very excited about this new collection because it appeals to a much wider audience. Everyone understands gold, but not everyone understands ceramic.”

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The Pura Gold Collection offers the same flexibility as its counterpart and moves and twists with no clasp. Additionally, the thickness and size of the bracelets is specifically designed to stack amazingly with other pieces.

Although trends come and go, gold has and always will be here to stay. Contact [email protected] to find out more information about this diverse product line.

 

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