(PRESS RELEASE) LONDON — Robinson Pelham celebrates a decade of its iconic Identity collection, a modern design classic that has become a firm favorite among celebrities, stylists and clients around the world.
Since its debut in 2015, Identity has been worn by style icons including Goop entrepreneur Gwyneth Paltrow, actress Jodie Comer and broadcaster Jo Whiley. Now a permanent part of Robinson Pelham’s collection, Identity expresses the jeweler’s bold yet refined aesthetic.
The contemporary chain-link design is universally flattering and endlessly versatile as its interchangeable connector links allow wearers to personalize their look – making Identity as individual as its name suggests. Available in 9K and 18K gold, the collection remains in high demand. While there is often a waitlist, most customer requests are fulfilled within eight weeks.
The necklace featuring new Pommel connectors was showcased at COUTURE 2025 in Las Vegas this summer and won The ‘Editors’ Choice’ Award where it was praised by editors at Vogue, The New York Times, Forbes and Oprah magazine for its exceptional craftsmanship and creative vision.
Q&A with Creative Director Vanessa Chilton
When did you first conceive the Identity collection?
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The first design was sketched in 2014, two years after we opened our flagship store in Chelsea, London. We struck gold, literally and figuratively, with our first prototype. It looked beautiful, felt incredible to wear, and moved with the wearer in an elegant, effortless way.
We always wanted to create a statement gold necklace that still offered versatility, which is very much at the heart of Robinson Pelham’s design DNA, and Identity hits the spot.
What was the first piece to launch in the collection?
The necklace came first, featuring interchangeable diamond pavé bar. Soon after, we introduced our now-signature rainbow pavé bar (pic here), set with green tsavorites and yellow, orange, pink, purple and blue sapphires. Enamel bars in a range of colour pops came next, followed by diamond pavé hearts. Then came bespoke commissions – the ID token, a flat, solid gold plate set with names in diamonds. The font is designed by us making each one unique and symbolic to the owner. In late 2015, we added Identity bracelet to the collection to complete the look.
How are you celebrating 10 years of Identity?
We’re launching three new connectors designs called pommels. The first features an exceptional 1.50ct pear-shaped diamond set in the sculptural pommel design. This creates a luminous focal point that captures light, attention, and individuality. The second, a pink sapphire and diamond pavé concave pommel, and the third is a diamond pavé button pommel. Each catches the light and looks striking whether worn centrally or offset to one side. The pommel is anchored by looping its solid end into an Identity link and is secured by looping the other end onto a hinged link to close the necklace.
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Why do you think Identity has become so iconic?
Its bold yet elegant design has a timeless quality that resonates with clients. It’s a modern heirloom. Things really took off when Gwyneth Paltrow was spotted wearing it; she loved it so much she requested to stock it online and in GOOP stores, which was a huge moment for us.
How has the collection’s appeal widened?
Following the introduction of Identity in 9K and 18K white gold, we noticed increasing interest from men. The necklace and bracelet designs began to resonate with a male audience, particularly because of the customizable lengths. It has opened an exciting new market for us.
The new Robinson Pelham 2025 catalogue can be found here and Robinson Pelham Ear Menu catalogue here.
