Rocket Takes Off to a Brand-New Facility
Rocket, an industry leader in packaging and display, kicked off 2017 by making the move to an expanded business facility in Westchester County from its former 70-year home in New York City’s borough of the Bronx. rocketbox.com
Good as Gold
Initiatives in Arts and Culture (IAC) will be holding the Seventh Annual Gold Conference from Apr. 27-28 at the Graduate Center of the City University of New York. The conference, which explores many aspects of gold from symbolism to marketing and sustainability, will feature a host of jewelry industry luminaries. artinitiatives.com
Custom Made
MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, announced the launch of a new council dedicated to the unique needs and goals of custom jewelers. This new MJSA Council of Custom Jewelers is part of a wide-ranging MJSA program to advance the art and consumer appreciation of custom jewelry design. MJSA.org
Buy, Barter or Bitcoin
Jim Ackerman of Ascend Marketing will accept payment in gold, silver, diamonds, or even Bitcoin — for a limited time, at least — as a nod to the prudence of being flexible in the current economy. ascendmarketing.com
Diamond Dossier
The American Gem Society Laboratories (AGS) has announced Only My Diamond, an online tool including a video of the jewelry buyer’s diamond, a PDF of the Diamond Quality Document, a map illustrating facet alignment, a rendering of the diamond’s exact clarity plot, a light performance graph and more. agslab.com
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This article originally appeared in the March 2017 edition of INSTORE.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
