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Rocket Makes Big Move to Westchester County and More Service News for March

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Rocket Makes Big Move to Westchester County and More Service News for March

Rocket Takes Off to a Brand-New Facility

Rocket, an industry leader in packaging and display, kicked off 2017 by making the move to an expanded business facility in Westchester County from its former 70-year home in New York City’s borough of the Bronx. rocketbox.com

Good as Gold

Initiatives in Arts and Culture (IAC) will be holding the Seventh Annual Gold Conference from Apr. 27-28 at the Graduate Center of the City University of New York. The conference, which explores many aspects of gold from symbolism to marketing and sustainability, will feature a host of jewelry industry luminaries. artinitiatives.com

Custom Made

MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, announced the launch of a new council dedicated to the unique needs and goals of custom jewelers. This new MJSA Council of Custom Jewelers is part of a wide-ranging MJSA program to advance the art and consumer appreciation of custom jewelry design. MJSA.org

Buy, Barter or Bitcoin

Jim Ackerman of Ascend Marketing will accept payment in gold, silver, diamonds, or even Bitcoin — for a limited time, at least — as a nod to the prudence of being flexible in the current economy. ascendmarketing.com

Diamond Dossier 

The American Gem Society Laboratories (AGS) has announced Only My Diamond, an online tool including a video of the jewelry buyer’s diamond, a PDF of the Diamond Quality Document, a map illustrating facet alignment, a rendering of the diamond’s exact clarity plot, a light performance graph and more. agslab.com

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This article originally appeared in the March 2017 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Tools and Services

Rocket Makes Big Move to Westchester County and More Service News for March

mm

Published

on

Rocket Makes Big Move to Westchester County and More Service News for March

Rocket Takes Off to a Brand-New Facility

Rocket, an industry leader in packaging and display, kicked off 2017 by making the move to an expanded business facility in Westchester County from its former 70-year home in New York City’s borough of the Bronx. rocketbox.com

Good as Gold

Initiatives in Arts and Culture (IAC) will be holding the Seventh Annual Gold Conference from Apr. 27-28 at the Graduate Center of the City University of New York. The conference, which explores many aspects of gold from symbolism to marketing and sustainability, will feature a host of jewelry industry luminaries. artinitiatives.com

Custom Made

MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, announced the launch of a new council dedicated to the unique needs and goals of custom jewelers. This new MJSA Council of Custom Jewelers is part of a wide-ranging MJSA program to advance the art and consumer appreciation of custom jewelry design. MJSA.org

Buy, Barter or Bitcoin

Jim Ackerman of Ascend Marketing will accept payment in gold, silver, diamonds, or even Bitcoin — for a limited time, at least — as a nod to the prudence of being flexible in the current economy. ascendmarketing.com

Advertisement

Diamond Dossier 

The American Gem Society Laboratories (AGS) has announced Only My Diamond, an online tool including a video of the jewelry buyer’s diamond, a PDF of the Diamond Quality Document, a map illustrating facet alignment, a rendering of the diamond’s exact clarity plot, a light performance graph and more. agslab.com


This article originally appeared in the March 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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