Headlines

Rolex, Patek Philippe Postpone New Releases Indefinitely Due to COVID-19

The delays reportedly could last through the end of the year.

Published

5 years ago

April 9, 2020

INSTORE Staff

Both Rolex and Patek Philippe are holding off on the release of new products for now due to the COVID-19 pandemic, according to the Robb Report.

In both cases, the delays reportedly could last through the end of the year.

Rolex had planned to unveil new products at the end of the April, given the cancellation of Baselworld, which had been scheduled for March.

At this point, “we have not currently identified new timing for our releases,” the company was quoted stating.

“Our priority at this time is to stand by the people with whom we work and to bring help and support in the best way possible.”

The Robb Report explains that Patek Philipp has not made a formal statement.

Whether the brands decide to release their new products at Baseworld 2021 or in some other format could determine whether the troubled trade show survives, the website notes.

Both Rolex and Patek Philippe have temporarily shut down manufacturing operating in response to the pandemic.

Read more at the Robb Report

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

3 Charged in Violent Robbery That Left Connecticut Jeweler Dead

Don't Miss

James Avery Furloughs 2,000+ Employees Due to COVID-19 Pandemic

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.