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Rolex to Add 3 Temporary Factories Due to High Demand

They’ll begin production in 2025.




Rolex plans to expand production with three new plants in Switzerland.

The temporary factories will begin production in 2025, Bloomberg reports.

The factories will be located in the country’s Fribourg canton. They are in addition to a $1 billion factory in Bulle, Switzerland. That plant is expected to be completed in 2029.

Bloomberg notes that at the moment, “new [Rolex] watches are generally unavailable for immediate purchase through the company’s authorized network.”

That has led to buyer waiting lists at some dealers and has pushed up prices for used Rolexes.




Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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