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Rolex to Add 3 Temporary Factories Due to High Demand

They’ll begin production in 2025.




Rolex plans to expand production with three new plants in Switzerland.

The temporary factories will begin production in 2025, Bloomberg reports.

The factories will be located in the country’s Fribourg canton. They are in addition to a $1 billion factory in Bulle, Switzerland. That plant is expected to be completed in 2029.

Bloomberg notes that at the moment, “new [Rolex] watches are generally unavailable for immediate purchase through the company’s authorized network.”

That has led to buyer waiting lists at some dealers and has pushed up prices for used Rolexes.




Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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