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Rotator: Sanity Files: Morgan Bartel



The Sanity Files: Morgan Bartel

How top jewelers keep their cool in a crazy world

Published in the March 2013 issue

Collins Diamonds, Liberal, KS
The “social media queen,” specializes in social media, website development, sales and displays at her family’s store, which she manages with her husband, Colton Bartel. After a five-year career in the musical theater profession in the San Francisco Bay area, Morgan earned her A.J.P. from GIA. She has led numerous seminars at both state and national conventions teaching jewelry retailers how to fully utilize social media.



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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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