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Rotator: Sanity Files: Morgan Bartel

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The Sanity Files: Morgan Bartel

How top jewelers keep their cool in a crazy world

Published in the March 2013 issue

Collins Diamonds, Liberal, KS
The “social media queen,” specializes in social media, website development, sales and displays at her family’s store, which she manages with her husband, Colton Bartel. After a five-year career in the musical theater profession in the San Francisco Bay area, Morgan earned her A.J.P. from GIA. She has led numerous seminars at both state and national conventions teaching jewelry retailers how to fully utilize social media.

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Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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