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Rotator: Sanity Files: Morgan Bartel

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The Sanity Files: Morgan Bartel

How top jewelers keep their cool in a crazy world

Rotator: Sanity Files: Morgan Bartel

Published in the March 2013 issue

Collins Diamonds, Liberal, KS
The “social media queen,” specializes in social media, website development, sales and displays at her family’s store, which she manages with her husband, Colton Bartel. After a five-year career in the musical theater profession in the San Francisco Bay area, Morgan earned her A.J.P. from GIA. She has led numerous seminars at both state and national conventions teaching jewelry retailers how to fully utilize social media.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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Rotator: Sanity Files: Morgan Bartel

Published

on

The Sanity Files: Morgan Bartel

How top jewelers keep their cool in a crazy world

Rotator: Sanity Files: Morgan Bartel

Published in the March 2013 issue

Collins Diamonds, Liberal, KS
The “social media queen,” specializes in social media, website development, sales and displays at her family’s store, which she manages with her husband, Colton Bartel. After a five-year career in the musical theater profession in the San Francisco Bay area, Morgan earned her A.J.P. from GIA. She has led numerous seminars at both state and national conventions teaching jewelry retailers how to fully utilize social media.

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular