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Royal Asscher Marks 165 Year Milestone with the Launch of New Website

Site sees international reveal of two new patented cuts.

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Edward, Lita, and Mike Asscher

(PRESS RELEASE) AMSTERDAM, NETHERLANDS — Luxury diamantaire and jeweler Royal Asscher has launched a new website in celebration of their 165th Anniversary. The site is a stunning immersive experience into the brand’s prestigious and regal diamond roots, incredible stories, family, collections and suite of four signature patented cut diamonds. Including the new Royal Asscher Oval Cut and Royal Asscher Cushion Cut diamonds.

Lita Asscher says “The goal of the site was to create a beautiful experiential online universe for visitors to immerse themselves in our brand and fall in love with the essence of who we are, what we do and the passions and inspiration that drive us every day. This year as we commemorate our 165th anniversary, we’re launching two new cuts internationally, plus holding a series of celebratory VIP in-store events with our authorized retailers. As part of our new online and digital strategy for the celebration, we’ll be hosting social competitions with giveaways of jewelry and limited edition prints of famous images from the archives.”

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The website itself features a wealth of company insight and stories along with four collections: Love and Engagement – Royal Asscher’s international bridal collections dancing on a gorgeous pink page with floating confetti petals, Stars – the house’s iconic floating diamond snow-globe concept, the DNA collection – with its roots in a modern regal aesthetic, and high jewelry, for bespoke creations and services. Each it’s own collection world, with a distinct creative aesthetic.

The site’s launch is supported by a new social media plan which will see the brand increase its visibility across Facebook, Instagram and Pinterest. Google Adwords campaigns, will see more traffic to the brand, the site has been created with ease of referrals of customers to stores in mind. Enquiries can be automatically sent to retailers or referred through the company’s friendly Amsterdam head office.

Lita Asscher continues “We’re delivering an international brand evolution in line with intensive market research, The Royal Asscher people will know in future is a 360 brand at every touch point from digital, to shop floor. An authentic experience based on our spirit of celebrating, creating and affirming family, friendships and interpersonal relationships. We mark milestones in life with our customers… and this year as we mark our own special 165th anniversary, we’re looking forward to some great celebratory moments all year long”

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