(Press Release) TOLEDO, OH — Fruchtman Marketing has been named agency of record for Royal Chain Group.
Fruchtman began acting as the full-service marketing communications agency for Royal Chain Group brand beginning Jan. 1.
Royal Chain Group, based in New York City, is a third-generation manufacturer and distributor of precious and alternative metal jewelry. Founded by Paul Maroof in the 1970s, the company has grown to become a preeminent supplier of jewelry to the retail jewelry industry. The company’s base includes more than 3,500 retailers nationwide and its inventory includes a wide selection of gold and sterling silver, a diverse offering of basic and fashion jewelry, and some of the strongest branded jewelry programs in the industry.
As agency of record, Fruchtman will be working closely with Royal Chain Group to help the company continue to build and differentiate its brand in the marketplace. The agency’s involvement will include go-to-market strategy as well as planning and development for all the manufacturer’s marketing communications initiatives.
According to Royal Chain Group Executive Vice President of Sales Gary Austein, Fruchtman Marketing was the logical choice as a marketing partner.
“They have a keen understanding of the marketplace dynamic and the retail jeweler, many of whom they have as clients,” Austein said. “We were impressed by their jewelry industry expertise and their insight into our business.”
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Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s top jewelry retailers, manufacturers, designers and trade groups.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
