Connect with us

Press Releases

Royal Chain Group Hires Fruchtman Marketing As Agency Of Record

mm

Published

on

(Press Release) TOLEDO, OH — Fruchtman Marketing has been named agency of record for Royal Chain Group.

Fruchtman began acting as the full-service marketing communications agency for Royal Chain Group brand beginning Jan. 1.

Royal Chain Group, based in New York City, is a third-generation manufacturer and distributor of precious and alternative metal jewelry. Founded by Paul Maroof in the 1970s, the company has grown to become a preeminent supplier of jewelry to the retail jewelry industry. The company’s base includes more than 3,500 retailers nationwide and its inventory includes a wide selection of gold and sterling silver, a diverse offering of basic and fashion jewelry, and some of the strongest branded jewelry programs in the industry.

As agency of record, Fruchtman will be working closely with Royal Chain Group to help the company continue to build and differentiate its brand in the marketplace.  The agency’s involvement will include go-to-market strategy as well as planning and development for all the manufacturer’s marketing communications initiatives.

 According to Royal Chain Group Executive Vice President of Sales Gary Austein, Fruchtman Marketing was the logical choice as a marketing partner. 

“They have a keen understanding of the marketplace dynamic and the retail jeweler, many of whom they have as clients,” Austein said. “We were impressed by their jewelry industry expertise and their insight into our business.”

Advertisement

Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s top jewelry retailers, manufacturers, designers and trade groups.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular