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Royal Chain Reacts to Off-The-Chart Gold Demand with A Brand New Collection for Spring

It’s an endless chain that can be worn in many ways.

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(PRESS RELEASE) NEW YORK – Royal Chain is launching a pre-Spring 2019 collection at the Vicenzaoro show in Italy next week. The company is riding on the curtails of a stronger than expected holiday season, recording double-digit growth in their gold sales after celebrating their 40th-anniversary last year.

The new collection called Flora is an extension of the polished yellow gold pieces that have seen a big comeback in fashion recently.

The company’s vice president of marketing and design, Phillip Gabriel Maroof, who designs the Royal Chain special gold collections as well as his namesake Phillip Gavriel brand, calls the release “something to carry retailers through the first quarter after the stronger than expected holiday season for gold. But now there’s a focus on something lighter and more fashion-forward for spring.” The new pieces in Flora look like golden drops and reflect the light impressively. The highlight of the collection is an endless chain that can be worn in many ways, wrapped around the neck like a scarf, or around the waist.

Royal Chain says the release is one of several new collections they will launch this year. Retailers can preorder the pieces now on their website, which will ship at the end of this month. Head to their website royalchain.com to read more about the collection or visit the Royal Chain’s booth at the Vicenza Show in Hall 1 Booth 167.

To request more information contact royal chain at marketing@royalchain.com

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