Connect with us

Press Releases

Royal Chain Releases New Piazza Di Spagna Collection

It aims to help support its Italian Jewelry producers and its thousands of retail partners.

mm

Published

on

(PRESS RELEASE) Royal Chain is releasing a brand-new collection con this side of the world. Italy, a country hit hardest by the Coronavirus, closed their factories in March but just last week, the government allowed factories to begin operations under strict guidelines. However, with the effects of COVID-19 being felt the hardest in places like Vicenza and Arezzo (Italy’s heart of the jewelry sector), production has come to a screeching halt due to the economic pause across the globe.

Stateside, as retailers begin re-opening, and online sales have started soaring, Royal Chain is trying to do its part to support their Italian manufacturers as well as offer something new to retailers.

The Piazza Di Spagna collection, named after the Roman landmark, is completely made in Italy, epitomizing old world craftsmanship using traditional methods. By using Sterling Silver, it also allows the collection to be more accessible to people that may be more mindful about budgets during these uncertain times. The collection brings back vintage styling, like the tubogas bracelet, combining it with updated trend elements for modern looks. The collection also includes new chain links in line with fashion trends today.

Royal Chain Creative Director, Phillip Gabriel Maroof says “The Italian jewelry manufacturers have held a very special place in the heart, past and present, of Royal Chain and to me personally. I think consumers today are going to be conscious of where their products come from. Buying Italian-made goods will help continue the tradition of jewelry innovators doing what they do best and get them back to work.”

The collection is currently available and is being shipped through its fulfillment center. The collection and digital lookbook can be viewed in its entirety on Royal Chain’s website.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular