Press Releases

Royal Chain’s Gold Book Now Available

It comes as a new concept from the 41-year-old gold house.

Published

5 years ago

October 17, 2019

INSTORE Staff

(PRESS RELEASE) NEW YORK – Royal Chain has finally released its much-anticipated Gold Book for the 2019 holiday season. While the catalog was previewed at a number of tradeshows this year, Royal Chain’s retail partners can finally expect to receive their store copy this week.

The Gold Book comes as a new concept from the 41-year-old gold house, which is famous for their annual catalogs. The company used last year’s 40th Anniversary Collection Catalog as a basis when curating this new concept. That 2018 release was a huge hit in the retail community.

The Gold Book features a diverse collection of gold focused designs, from classic to innovative. The collection features pieces that have been resurrected from the archives of the 80’s and 90’s as well as new designs never before seen. Royal Chain Vice President of design and marketing, Phillip Gabriel Maroof, says the new release “highlights our ability to understand gold unlike any other company in the marketplace today, and our continuing innovation in the sector. With gold demand higher than we’ve seen in many years, the timing couldn’t be more perfect.”

The Gold Book uses a very current and more genuine approach to gold as a fashion accessory, and frequently makes reference to what is happening in fashion and on the streets as the new way retailers should approach their gold customer.

While the company continues to monitor the rising price of gold, they say it hasn’t impacted sales whatsoever, on the contrary they believe consumers are more conscious about the intrinsic value which adds to the overall allure of the metal.

The Gold Book will be arriving at Royal Chain’s existing customers’ stores this week. Retailers who are not on the mailing list wishing to receive a copy should email marketing@royalchain.com.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”