World's Greatest

Running List of Ideas for Prom Promotions

Published

9 months ago

March 6, 2025

World's Greatest

Running List of Ideas for Prom Promotions

Prom season begins with National Prom Day on March 31, 2025 and continues through June. A related event, on May 24, 2025, is Tiara Day, which is a good time to promote one of the more notable prom accessories.

Here are a few promotional ideas to use during prom season (running list):

Consider adding a special section/new tab to your website for tiaras and other prom jewelry.
Consider tiara and jewelry rental for trusted customers — IF your insurance can handle it.
During prom season, use your store’s social media page to share your own prom experiences (and photos, of course!) Encourage your staff to do the same, and invite your customers to share their photos and stories. #promtales
Sharing memories online? Offer a prize for the best/worst/most memorable #promtales story.
Contact local schools to see if you can sponsor the prom queen’s tiara. “That is the girl that every other girl wants to be, and she’s wearing a piece of jewelry that is going to become a requested piece of jewelry,” said management consultant Kate Peterson. “Beads are best because they are easiest to customize to the school. And you’ll get their parents’ business, too.” INSTORE May 2017

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.