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Dave Richardson

Sales Truth: Great Interview Questions Can Reveal Great Employees




WHY IT IS TRUE: While there are many questions that cannot be asked during a job interview, there are some that pertain to an individual’s ability and experience that we must ask.

PLAN OF ACTION: If you want to hire the right person for the right job, ask the tough questions. Here are three great questions to ask:

1. “Tell me about the greatest mistake you ever made, what happened, what you learned from it, and how it has made you a better sales professional.” They may appear fidgety and nervous as they answer, but this should not be taken as a lack of ability to do the job.

2. “If you had been the manager in your last store, tell me two things you would’ve done differently.” This question demonstrates their ability to follow instructions and work within the organized structure of your business.

3. “When I contact your (immediate) supervisor what will he/she tell me that we have not already discussed?” This question forces the individual to bring up information that you didn’t ask about, and one that they may not wish to talk about, but one that a supervisor just might mention. — DAVID W. RICHARDSON


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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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