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Dave Richardson

Sales Truth: Great Interview Questions Can Reveal Great Employees

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WHY IT IS TRUE: While there are many questions that cannot be asked during a job interview, there are some that pertain to an individual’s ability and experience that we must ask.

PLAN OF ACTION: If you want to hire the right person for the right job, ask the tough questions. Here are three great questions to ask:

1. “Tell me about the greatest mistake you ever made, what happened, what you learned from it, and how it has made you a better sales professional.” They may appear fidgety and nervous as they answer, but this should not be taken as a lack of ability to do the job.

2. “If you had been the manager in your last store, tell me two things you would’ve done differently.” This question demonstrates their ability to follow instructions and work within the organized structure of your business.

3. “When I contact your (immediate) supervisor what will he/she tell me that we have not already discussed?” This question forces the individual to bring up information that you didn’t ask about, and one that they may not wish to talk about, but one that a supervisor just might mention. — DAVID W. RICHARDSON

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