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Sales Truth: Sales Training Falls Flat Without Follow-Up

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Sales Truths: Sales Training Frequently Falls Flat Without Follow-Up

BY DAVID RICHARDSON

Sales Truth: Sales Training Falls Flat Without Follow-Up

Published in the May 2014 issue.

SALES TRUTH: The cellphone is a wonderful technology … but is it really? Now you can make or receive a telephone call virtually anywhere, anytime, to or from anyone. Almost everyone has a cellphone — but how do you react when a cellphone call interrupts your sales presentation? Your actions could mean the difference between closing or losing the sale.

WHY IT’S TRUE:
At the conclusion of the training session, ask each person to write on a postcard what he learned, and what he will do differently. Take the postcards and mail them to them two weeks after the session. People will hang onto a postcard as a reminder to themselves about what they learned and think of that meeting every time they look at.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Dave Richardson

Sales Truth: Sales Training Falls Flat Without Follow-Up

mm

Published

on

Sales Truths: Sales Training Frequently Falls Flat Without Follow-Up

BY DAVID RICHARDSON

Sales Truth: Sales Training Falls Flat Without Follow-Up

Published in the May 2014 issue.

SALES TRUTH: The cellphone is a wonderful technology … but is it really? Now you can make or receive a telephone call virtually anywhere, anytime, to or from anyone. Almost everyone has a cellphone — but how do you react when a cellphone call interrupts your sales presentation? Your actions could mean the difference between closing or losing the sale.

WHY IT’S TRUE:
At the conclusion of the training session, ask each person to write on a postcard what he learned, and what he will do differently. Take the postcards and mail them to them two weeks after the session. People will hang onto a postcard as a reminder to themselves about what they learned and think of that meeting every time they look at.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular