Connect with us

Sales Truth: Sales Training Falls Flat Without Follow-Up

mm

Published

on

Sales Truths: Sales Training Frequently Falls Flat Without Follow-Up

BY DAVID RICHARDSON

Sales Truth: Sales Training Falls Flat Without Follow-Up

Published in the May 2014 issue.

SALES TRUTH: The cellphone is a wonderful technology … but is it really? Now you can make or receive a telephone call virtually anywhere, anytime, to or from anyone. Almost everyone has a cellphone — but how do you react when a cellphone call interrupts your sales presentation? Your actions could mean the difference between closing or losing the sale.

WHY IT’S TRUE:
At the conclusion of the training session, ask each person to write on a postcard what he learned, and what he will do differently. Take the postcards and mail them to them two weeks after the session. People will hang onto a postcard as a reminder to themselves about what they learned and think of that meeting every time they look at.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truth: Sales Training Falls Flat Without Follow-Up

mm

Published

on

Sales Truths: Sales Training Frequently Falls Flat Without Follow-Up

BY DAVID RICHARDSON

Sales Truth: Sales Training Falls Flat Without Follow-Up

Published in the May 2014 issue.

SALES TRUTH: The cellphone is a wonderful technology … but is it really? Now you can make or receive a telephone call virtually anywhere, anytime, to or from anyone. Almost everyone has a cellphone — but how do you react when a cellphone call interrupts your sales presentation? Your actions could mean the difference between closing or losing the sale.

WHY IT’S TRUE:
At the conclusion of the training session, ask each person to write on a postcard what he learned, and what he will do differently. Take the postcards and mail them to them two weeks after the session. People will hang onto a postcard as a reminder to themselves about what they learned and think of that meeting every time they look at.

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular