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Sales Truths: Encourage Idea Sharing … and Then Act

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WHY IT IS TRUE: No one who works in a store does so without developing personal thoughts and ideas about how the business might be improved. These ideas may be significant, simple, or even impossible. The bottom line is … the ideas are there, and many times go completely unnoticed.

PLAN OF ACTION: Encourage your staff to share their ideas regardless of how outlandish they may seem. It’s one thing to say it, it is another to act upon it. Tell your people, for example, that on next Thursday night after close we are all going to dinner to talk about ideas for maximizing impact in our community with our customers. Challenge them to come to this event with ideas, any ideas regardless of how outlandish they may appear. Get the juices flowing and your staff members will begin sharing new thoughts and ideas with you on a regular basis. Remember this is not just “your store,” it is also “their store.” — David Richardson

This article originally appeared in the April 2015 edition of INSTORE.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Dave Richardson

Sales Truths: Encourage Idea Sharing … and Then Act

mm

Published

on

WHY IT IS TRUE: No one who works in a store does so without developing personal thoughts and ideas about how the business might be improved. These ideas may be significant, simple, or even impossible. The bottom line is … the ideas are there, and many times go completely unnoticed.

PLAN OF ACTION: Encourage your staff to share their ideas regardless of how outlandish they may seem. It’s one thing to say it, it is another to act upon it. Tell your people, for example, that on next Thursday night after close we are all going to dinner to talk about ideas for maximizing impact in our community with our customers. Challenge them to come to this event with ideas, any ideas regardless of how outlandish they may appear. Get the juices flowing and your staff members will begin sharing new thoughts and ideas with you on a regular basis. Remember this is not just “your store,” it is also “their store.” — David Richardson

This article originally appeared in the April 2015 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular