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Sales Truths: Encourage Idea Sharing … and Then Act

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WHY IT IS TRUE: No one who works in a store does so without developing personal thoughts and ideas about how the business might be improved. These ideas may be significant, simple, or even impossible. The bottom line is … the ideas are there, and many times go completely unnoticed.

PLAN OF ACTION: Encourage your staff to share their ideas regardless of how outlandish they may seem. It’s one thing to say it, it is another to act upon it. Tell your people, for example, that on next Thursday night after close we are all going to dinner to talk about ideas for maximizing impact in our community with our customers. Challenge them to come to this event with ideas, any ideas regardless of how outlandish they may appear. Get the juices flowing and your staff members will begin sharing new thoughts and ideas with you on a regular basis. Remember this is not just “your store,” it is also “their store.” — David Richardson

This article originally appeared in the April 2015 edition of INSTORE.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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Dave Richardson

Sales Truths: Encourage Idea Sharing … and Then Act

mm

Published

on

WHY IT IS TRUE: No one who works in a store does so without developing personal thoughts and ideas about how the business might be improved. These ideas may be significant, simple, or even impossible. The bottom line is … the ideas are there, and many times go completely unnoticed.

PLAN OF ACTION: Encourage your staff to share their ideas regardless of how outlandish they may seem. It’s one thing to say it, it is another to act upon it. Tell your people, for example, that on next Thursday night after close we are all going to dinner to talk about ideas for maximizing impact in our community with our customers. Challenge them to come to this event with ideas, any ideas regardless of how outlandish they may appear. Get the juices flowing and your staff members will begin sharing new thoughts and ideas with you on a regular basis. Remember this is not just “your store,” it is also “their store.” — David Richardson

This article originally appeared in the April 2015 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular