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Sales Truths: Forget About What Happened Last Year …

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Published

13 years ago

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WHY IT’S TRUE Today’s standard of performance is yesterday’s standard of excellence and tomorrow’s standard of mediocrity.

PLAN OF ACTION Assuming you have a handle on your inventory and your repair business is properly “Gellerized,” your focus should now be on your sales staff. At your weekly sales meeting, focus on just one critical area such as buying signals, closing techniques, add-on sales, TO’s, selling romance. Challenge one sales person each week to study up on a specific selling skill and lead the discussion at the meeting. Yesterday is over… it’s today that counts! — DAVE RICHARDSON

[span class=note]This story is from the July 2011 edition of INSTORE[/span]

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: Forget About What Happened Last Year …

mm

Published

13 years ago

on

WHY IT’S TRUE Today’s standard of performance is yesterday’s standard of excellence and tomorrow’s standard of mediocrity.

PLAN OF ACTION Assuming you have a handle on your inventory and your repair business is properly “Gellerized,” your focus should now be on your sales staff. At your weekly sales meeting, focus on just one critical area such as buying signals, closing techniques, add-on sales, TO’s, selling romance. Challenge one sales person each week to study up on a specific selling skill and lead the discussion at the meeting. Yesterday is over… it’s today that counts! — DAVE RICHARDSON

[span class=note]This story is from the July 2011 edition of INSTORE[/span]

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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