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Have Winners on Your Staff? By All Means, Reward Them!

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Have Winners on Your Staff? By All Means, Reward Them!

WHY IT IS TRUE: Winners can be spotted a mile away. Watch them as they enter the store early in the morning with a bounce in their step. They check e-mails, review appointment schedules, prepare the cases for opening, and always seem to have a smile on their face.

PLAN OF ACTION: Take a moment to give them some genuine recognition for their efforts. Let them know how much you appreciate their valued participation in the success of your business. At the end of a special day or selling season take them and their spouse out for dinner at a fine restaurant. They know that you will pay them … now let them know that you really care about them. 

 


This article originally appeared in the November 2015 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Dave Richardson

Have Winners on Your Staff? By All Means, Reward Them!

mm

Published

on

Have Winners on Your Staff? By All Means, Reward Them!

WHY IT IS TRUE: Winners can be spotted a mile away. Watch them as they enter the store early in the morning with a bounce in their step. They check e-mails, review appointment schedules, prepare the cases for opening, and always seem to have a smile on their face.

PLAN OF ACTION: Take a moment to give them some genuine recognition for their efforts. Let them know how much you appreciate their valued participation in the success of your business. At the end of a special day or selling season take them and their spouse out for dinner at a fine restaurant. They know that you will pay them … now let them know that you really care about them. 

 


This article originally appeared in the November 2015 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular