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Dave Richardson

Have Winners on Your Staff? By All Means, Reward Them!




WHY IT IS TRUE: Winners can be spotted a mile away. Watch them as they enter the store early in the morning with a bounce in their step. They check e-mails, review appointment schedules, prepare the cases for opening, and always seem to have a smile on their face.

PLAN OF ACTION: Take a moment to give them some genuine recognition for their efforts. Let them know how much you appreciate their valued participation in the success of your business. At the end of a special day or selling season take them and their spouse out for dinner at a fine restaurant. They know that you will pay them … now let them know that you really care about them. 


This article originally appeared in the November 2015 edition of INSTORE.


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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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