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Sales Truths: Gossip Can Severely Injure Your Business

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WHY IT’S TRUE Harmful rumors, whispers and gossip can reduce trust among your employees, adversely affect overall morale and ultimately impact their productivity and your business.

PLAN OF ACTION Set an example and don’t get caught up in it yourself. When staff members are about to spread gossip, tell them “Let me get my pen and paper, I want to make sure I get this right.” Or perhaps say something like “Gee, and they always say such nice things about you.” Address it firmly, frankly and fairly in your store meetings. Gossip and rumors can quickly get out of control. Put the brakes on now, before the real damage spreads to your customers.

[span class=note]This story is from the April 2011 edition of INSTORE[/span]

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Dave Richardson

Sales Truths: Gossip Can Severely Injure Your Business

mm

Published

on

WHY IT’S TRUE Harmful rumors, whispers and gossip can reduce trust among your employees, adversely affect overall morale and ultimately impact their productivity and your business.

PLAN OF ACTION Set an example and don’t get caught up in it yourself. When staff members are about to spread gossip, tell them “Let me get my pen and paper, I want to make sure I get this right.” Or perhaps say something like “Gee, and they always say such nice things about you.” Address it firmly, frankly and fairly in your store meetings. Gossip and rumors can quickly get out of control. Put the brakes on now, before the real damage spreads to your customers.

[span class=note]This story is from the April 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular