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Sales Truths: Gossip Can Severely Injure Your Business

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10 years ago

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WHY IT’S TRUE Harmful rumors, whispers and gossip can reduce trust among your employees, adversely affect overall morale and ultimately impact their productivity and your business.

PLAN OF ACTION Set an example and don’t get caught up in it yourself. When staff members are about to spread gossip, tell them “Let me get my pen and paper, I want to make sure I get this right.” Or perhaps say something like “Gee, and they always say such nice things about you.” Address it firmly, frankly and fairly in your store meetings. Gossip and rumors can quickly get out of control. Put the brakes on now, before the real damage spreads to your customers.

[span class=note]This story is from the April 2011 edition of INSTORE[/span]

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: Gossip Can Severely Injure Your Business

mm

Published

10 years ago

on

WHY IT’S TRUE Harmful rumors, whispers and gossip can reduce trust among your employees, adversely affect overall morale and ultimately impact their productivity and your business.

PLAN OF ACTION Set an example and don’t get caught up in it yourself. When staff members are about to spread gossip, tell them “Let me get my pen and paper, I want to make sure I get this right.” Or perhaps say something like “Gee, and they always say such nice things about you.” Address it firmly, frankly and fairly in your store meetings. Gossip and rumors can quickly get out of control. Put the brakes on now, before the real damage spreads to your customers.

[span class=note]This story is from the April 2011 edition of INSTORE[/span]

Related Topics:

click to Comment(Comment)
Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular