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Sales Truths: Gossip Can Severely Injure Your Business

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WHY IT’S TRUE Harmful rumors, whispers and gossip can reduce trust among your employees, adversely affect overall morale and ultimately impact their productivity and your business.

PLAN OF ACTION Set an example and don’t get caught up in it yourself. When staff members are about to spread gossip, tell them “Let me get my pen and paper, I want to make sure I get this right.” Or perhaps say something like “Gee, and they always say such nice things about you.” Address it firmly, frankly and fairly in your store meetings. Gossip and rumors can quickly get out of control. Put the brakes on now, before the real damage spreads to your customers.

[span class=note]This story is from the April 2011 edition of INSTORE[/span]

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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Dave Richardson

Sales Truths: Gossip Can Severely Injure Your Business

mm

Published

on

WHY IT’S TRUE Harmful rumors, whispers and gossip can reduce trust among your employees, adversely affect overall morale and ultimately impact their productivity and your business.

PLAN OF ACTION Set an example and don’t get caught up in it yourself. When staff members are about to spread gossip, tell them “Let me get my pen and paper, I want to make sure I get this right.” Or perhaps say something like “Gee, and they always say such nice things about you.” Address it firmly, frankly and fairly in your store meetings. Gossip and rumors can quickly get out of control. Put the brakes on now, before the real damage spreads to your customers.

[span class=note]This story is from the April 2011 edition of INSTORE[/span]

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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