Connect with us

Dave Richardson

Sales Truths: Gossip Can Severely Injure Your Business




WHY IT’S TRUE Harmful rumors, whispers and gossip can reduce trust among your employees, adversely affect overall morale and ultimately impact their productivity and your business.

PLAN OF ACTION Set an example and don’t get caught up in it yourself. When staff members are about to spread gossip, tell them “Let me get my pen and paper, I want to make sure I get this right.” Or perhaps say something like “Gee, and they always say such nice things about you.” Address it firmly, frankly and fairly in your store meetings. Gossip and rumors can quickly get out of control. Put the brakes on now, before the real damage spreads to your customers.

[span class=note]This story is from the April 2011 edition of INSTORE[/span]



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular