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Sales Truths : Great Ideas Always Seem to Come After Midnight

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Sales Truths : Great Ideas Always Seem to Come After Midnight

BY DAVID RICHARDSON

Published in the February 2014 issue.

WHY IT IS TRUE: It’s 3 a.m., you are sound asleep, and suddenly you are hit with a brilliant idea. The more you roll around in your mind, the better it seems to get. You commit yourself to remembering it, and immediately store the masterpiece in your memory. Awakening the next morning you not only can’t remember what the idea was, you can’t even recall that you had one in the first place!

PLAN OF ACTION: Place a pen and a pad of paper on the nightstand. Turn on the light, and jot down a few notes. Don’t want to turn on the light? Grab a voice recorder or your phone and briefly record your idea. Don’t want to risk awakening your partner? Duck under the covers and speak softly. Uh-oh … your partner wakes up. Not to worry, remind them of your brilliance, continue to record your idea, and fall back into never-never land. — DAVE RICHARDSON

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Dave Richardson

Sales Truths : Great Ideas Always Seem to Come After Midnight

mm

Published

on

Sales Truths : Great Ideas Always Seem to Come After Midnight

BY DAVID RICHARDSON

Published in the February 2014 issue.

WHY IT IS TRUE: It’s 3 a.m., you are sound asleep, and suddenly you are hit with a brilliant idea. The more you roll around in your mind, the better it seems to get. You commit yourself to remembering it, and immediately store the masterpiece in your memory. Awakening the next morning you not only can’t remember what the idea was, you can’t even recall that you had one in the first place!

PLAN OF ACTION: Place a pen and a pad of paper on the nightstand. Turn on the light, and jot down a few notes. Don’t want to turn on the light? Grab a voice recorder or your phone and briefly record your idea. Don’t want to risk awakening your partner? Duck under the covers and speak softly. Uh-oh … your partner wakes up. Not to worry, remind them of your brilliance, continue to record your idea, and fall back into never-never land. — DAVE RICHARDSON

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular