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Sales Truths: If You Never Fail, You Never Learn.

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WHY IT’S TRUE: When a Chrysler employee made an error that cost the company $1 million, he tried to resign. Lee Iacocca would not accept the resignation, saying: “ You can’t resign! I just spent $1 million training you.”

PLAN OF ACTION: Relying on the same old ways might feel comfortable, but it’s a sure path toward stagnation. While risk-taking is good, recklessness is not. Before you dive into a new idea, check it for reasonableness. Run new creative ideas by people who have your best interests in mind, your staff, other close non-competing jewelry store owners whose opinions you value, and maybe even a customer or two. Regardless of whether you succeed or not, you’ll be wiser and richer in experience. — DAVE RICHARDSON, JEWELRY SALES TRAINING

[span class=note]This story is from the May 2011 edition of INSTORE[/span]

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Dave Richardson

Sales Truths: If You Never Fail, You Never Learn.

mm

Published

on

WHY IT’S TRUE: When a Chrysler employee made an error that cost the company $1 million, he tried to resign. Lee Iacocca would not accept the resignation, saying: “ You can’t resign! I just spent $1 million training you.”

PLAN OF ACTION: Relying on the same old ways might feel comfortable, but it’s a sure path toward stagnation. While risk-taking is good, recklessness is not. Before you dive into a new idea, check it for reasonableness. Run new creative ideas by people who have your best interests in mind, your staff, other close non-competing jewelry store owners whose opinions you value, and maybe even a customer or two. Regardless of whether you succeed or not, you’ll be wiser and richer in experience. — DAVE RICHARDSON, JEWELRY SALES TRAINING

[span class=note]This story is from the May 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular