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Sales Truths: If You Never Fail, You Never Learn.

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WHY IT’S TRUE: When a Chrysler employee made an error that cost the company $1 million, he tried to resign. Lee Iacocca would not accept the resignation, saying: “ You can’t resign! I just spent $1 million training you.”

PLAN OF ACTION: Relying on the same old ways might feel comfortable, but it’s a sure path toward stagnation. While risk-taking is good, recklessness is not. Before you dive into a new idea, check it for reasonableness. Run new creative ideas by people who have your best interests in mind, your staff, other close non-competing jewelry store owners whose opinions you value, and maybe even a customer or two. Regardless of whether you succeed or not, you’ll be wiser and richer in experience. — DAVE RICHARDSON, JEWELRY SALES TRAINING

[span class=note]This story is from the May 2011 edition of INSTORE[/span]

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: If You Never Fail, You Never Learn.

mm

Published

on

WHY IT’S TRUE: When a Chrysler employee made an error that cost the company $1 million, he tried to resign. Lee Iacocca would not accept the resignation, saying: “ You can’t resign! I just spent $1 million training you.”

PLAN OF ACTION: Relying on the same old ways might feel comfortable, but it’s a sure path toward stagnation. While risk-taking is good, recklessness is not. Before you dive into a new idea, check it for reasonableness. Run new creative ideas by people who have your best interests in mind, your staff, other close non-competing jewelry store owners whose opinions you value, and maybe even a customer or two. Regardless of whether you succeed or not, you’ll be wiser and richer in experience. — DAVE RICHARDSON, JEWELRY SALES TRAINING

[span class=note]This story is from the May 2011 edition of INSTORE[/span]

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular