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Sales Truths : Life is 80% Perception and 20% Reality

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Published

11 years ago

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Sales Truths : Life is 80% Perception and 20% Reality

BY DAVID RICHARDSON

Published in the October 2013 issue.

WHY IT IS TRUE: The reality: A couple married for 40 years comes into the store and announces that they would like to trade in their wedding set on something much “nicer.” After 20 productive minutes they make a selection, make the trade and prepare to walk out of the store. With a smile on your face, you wish them the very best. Hmmm.

PLAN OF ACTION: The reality: The woman just traded in one of the most prized possessions in her life, her wedding set. Yes, they are happy, but could you make them even happier? Consider suggesting that you could create a pendant from the wedding set that would make a beautiful heirloom for one of their children or grandchildren. It would be an heirloom they would treasure forever. Got multiple children or grandchildren? Could be a great opportunity to create multiple heirlooms they would treasure forever. Never — DAVE RICHARDSON

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Dave Richardson

Sales Truths : Life is 80% Perception and 20% Reality

mm

Published

11 years ago

on

Sales Truths : Life is 80% Perception and 20% Reality

BY DAVID RICHARDSON

Published in the October 2013 issue.

WHY IT IS TRUE: The reality: A couple married for 40 years comes into the store and announces that they would like to trade in their wedding set on something much “nicer.” After 20 productive minutes they make a selection, make the trade and prepare to walk out of the store. With a smile on your face, you wish them the very best. Hmmm.

PLAN OF ACTION: The reality: The woman just traded in one of the most prized possessions in her life, her wedding set. Yes, they are happy, but could you make them even happier? Consider suggesting that you could create a pendant from the wedding set that would make a beautiful heirloom for one of their children or grandchildren. It would be an heirloom they would treasure forever. Got multiple children or grandchildren? Could be a great opportunity to create multiple heirlooms they would treasure forever. Never — DAVE RICHARDSON

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular