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Sales Truths: Mama Said There’d Be Days Like This

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WHY IT’S TRUE Mama may not always have been right, but we know she was never wrong! As kids we experienced a lot of these “down” days and yet somehow we survived. Today, we are experiencing some of the greatest challenges in our professional career. The economic challenges we face on almost a daily basis are forcing us to carefully examine our business model, and look at ways we can somehow do things differently, better and with a positive impact.

PLAN OF ACTION Take a close look at your staff. Ask yourself: Are they the quality and caliber of people that you want to help lift your business beyond this recession? If not, seriously consider making some changes. If yes, take the time to train and develop them. Dust off some of the training manuals, videos, CDs, audio cassette tapes DVDs etc. that you purchased and have forgotten about over the years, and use them as a foundation to give your people the skills they need to give you the support you need. Simple stuff like greeting the customer, presenting merchandise, add-on sales, TOs, overcoming objections, and of course closing sales. You don’t want to let Mama down.

[span class=note]This story is from the September 2009 edition of INSTORE[/span]

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Dave Richardson

Sales Truths: Mama Said There’d Be Days Like This

mm

Published

on

WHY IT’S TRUE Mama may not always have been right, but we know she was never wrong! As kids we experienced a lot of these “down” days and yet somehow we survived. Today, we are experiencing some of the greatest challenges in our professional career. The economic challenges we face on almost a daily basis are forcing us to carefully examine our business model, and look at ways we can somehow do things differently, better and with a positive impact.

PLAN OF ACTION Take a close look at your staff. Ask yourself: Are they the quality and caliber of people that you want to help lift your business beyond this recession? If not, seriously consider making some changes. If yes, take the time to train and develop them. Dust off some of the training manuals, videos, CDs, audio cassette tapes DVDs etc. that you purchased and have forgotten about over the years, and use them as a foundation to give your people the skills they need to give you the support you need. Simple stuff like greeting the customer, presenting merchandise, add-on sales, TOs, overcoming objections, and of course closing sales. You don’t want to let Mama down.

[span class=note]This story is from the September 2009 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular