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Sales Truths : Never Go Anywhere Without Your Business Card!

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Sales Truths : Never Go Anywhere Without Your Business Card!

Sales Truths : Never Go Anywhere Without Your Business Card!

BY DAVID RICHARDSON

Sales Truths : Never Go Anywhere Without Your Business Card!

Published in the February 2013 issue.

WHY IT IS TRUE: Your business card (potentially) identifies who you are, what you do, where you are located and how you can be contacted. A well constructed business card may very well be retained by its recipient for current or future reference. Information scribbled on a scrap of paper will quickly be lost in the pocket or purse of a prospect who may be seriously interested in your services.

PLAN OF ACTION: 5 Your business card (potentially) identifies who you are, what you do, where you are located and how you can be contacted. A well constructed business card may very well be retained by its recipient for current or future reference. Information scribbled on a scrap of paper will quickly be lost in the pocket or purse of a prospect who may be seriously interested in your services. Plan of action 5 You are a — DAVE RICHARDSON

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Dave Richardson

Sales Truths : Never Go Anywhere Without Your Business Card!

mm

Published

on

Sales Truths : Never Go Anywhere Without Your Business Card!

Sales Truths : Never Go Anywhere Without Your Business Card!

BY DAVID RICHARDSON

Sales Truths : Never Go Anywhere Without Your Business Card!

Published in the February 2013 issue.

WHY IT IS TRUE: Your business card (potentially) identifies who you are, what you do, where you are located and how you can be contacted. A well constructed business card may very well be retained by its recipient for current or future reference. Information scribbled on a scrap of paper will quickly be lost in the pocket or purse of a prospect who may be seriously interested in your services.

PLAN OF ACTION: 5 Your business card (potentially) identifies who you are, what you do, where you are located and how you can be contacted. A well constructed business card may very well be retained by its recipient for current or future reference. Information scribbled on a scrap of paper will quickly be lost in the pocket or purse of a prospect who may be seriously interested in your services. Plan of action 5 You are a — DAVE RICHARDSON

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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