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Dave Richardson

Sales Truths: Poor Employee Performance Only Gets Worse Over Time




Sales Truths: Poor Employee Performance Only Gets Worse Over Time


Published in the April 2012 issue.

WHY IT IS TRUE: Failure to address the poor performance of one employee sends a clear message to other employees regarding your standards. Taking corrective action against one employee does not lower the morale of other employees. In fact, the opposite is true.

PLAN OF ACTION: People are waiting for you to act; failure to do so may seriously impact not only their performance, but their respect for you. Take the nonperforming staff member aside in your office, close the door, and tell the individual you are dissatisfied with his performance. Specify the areas in which his performance has been substandard, and outline your expectations for improvement. Tell the individual that your door is open anytime, and that you are a champion for his success. Schedule a meeting in a week to evaluate his progress. Document all meetings, and prepare to make a change if necessary. The morale and respect of your remaining staff members will only be enhanced. — DAVE RICHARDSON






Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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