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Sales Truths: Poor Employee Performance Only Gets Worse Over Time

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Sales Truths: Poor Employee Performance Only Gets Worse Over Time

BY DAVID RICHARDSON

Sales Truths: Poor Employee Performance Only Gets Worse Over Time

Published in the April 2012 issue.

WHY IT IS TRUE: Failure to address the poor performance of one employee sends a clear message to other employees regarding your standards. Taking corrective action against one employee does not lower the morale of other employees. In fact, the opposite is true.

PLAN OF ACTION: People are waiting for you to act; failure to do so may seriously impact not only their performance, but their respect for you. Take the nonperforming staff member aside in your office, close the door, and tell the individual you are dissatisfied with his performance. Specify the areas in which his performance has been substandard, and outline your expectations for improvement. Tell the individual that your door is open anytime, and that you are a champion for his success. Schedule a meeting in a week to evaluate his progress. Document all meetings, and prepare to make a change if necessary. The morale and respect of your remaining staff members will only be enhanced. — DAVE RICHARDSON


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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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Dave Richardson

Sales Truths: Poor Employee Performance Only Gets Worse Over Time

mm

Published

on

Sales Truths: Poor Employee Performance Only Gets Worse Over Time

BY DAVID RICHARDSON

Sales Truths: Poor Employee Performance Only Gets Worse Over Time

Published in the April 2012 issue.

WHY IT IS TRUE: Failure to address the poor performance of one employee sends a clear message to other employees regarding your standards. Taking corrective action against one employee does not lower the morale of other employees. In fact, the opposite is true.

PLAN OF ACTION: People are waiting for you to act; failure to do so may seriously impact not only their performance, but their respect for you. Take the nonperforming staff member aside in your office, close the door, and tell the individual you are dissatisfied with his performance. Specify the areas in which his performance has been substandard, and outline your expectations for improvement. Tell the individual that your door is open anytime, and that you are a champion for his success. Schedule a meeting in a week to evaluate his progress. Document all meetings, and prepare to make a change if necessary. The morale and respect of your remaining staff members will only be enhanced. — DAVE RICHARDSON


{JFBCLike}

Advertisement

{JFBCComments}

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular