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Sales Truths: Poor Employee Performance Only Gets Worse Over Time

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Sales Truths: Poor Employee Performance Only Gets Worse Over Time

BY DAVID RICHARDSON

Sales Truths: Poor Employee Performance Only Gets Worse Over Time

Published in the April 2012 issue.

WHY IT IS TRUE: Failure to address the poor performance of one employee sends a clear message to other employees regarding your standards. Taking corrective action against one employee does not lower the morale of other employees. In fact, the opposite is true.

PLAN OF ACTION: People are waiting for you to act; failure to do so may seriously impact not only their performance, but their respect for you. Take the nonperforming staff member aside in your office, close the door, and tell the individual you are dissatisfied with his performance. Specify the areas in which his performance has been substandard, and outline your expectations for improvement. Tell the individual that your door is open anytime, and that you are a champion for his success. Schedule a meeting in a week to evaluate his progress. Document all meetings, and prepare to make a change if necessary. The morale and respect of your remaining staff members will only be enhanced. — DAVE RICHARDSON


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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: Poor Employee Performance Only Gets Worse Over Time

mm

Published

on

Sales Truths: Poor Employee Performance Only Gets Worse Over Time

BY DAVID RICHARDSON

Sales Truths: Poor Employee Performance Only Gets Worse Over Time

Published in the April 2012 issue.

WHY IT IS TRUE: Failure to address the poor performance of one employee sends a clear message to other employees regarding your standards. Taking corrective action against one employee does not lower the morale of other employees. In fact, the opposite is true.

PLAN OF ACTION: People are waiting for you to act; failure to do so may seriously impact not only their performance, but their respect for you. Take the nonperforming staff member aside in your office, close the door, and tell the individual you are dissatisfied with his performance. Specify the areas in which his performance has been substandard, and outline your expectations for improvement. Tell the individual that your door is open anytime, and that you are a champion for his success. Schedule a meeting in a week to evaluate his progress. Document all meetings, and prepare to make a change if necessary. The morale and respect of your remaining staff members will only be enhanced. — DAVE RICHARDSON


{JFBCLike}

Advertisement

{JFBCComments}

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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