Sales Truths : Put a Fork in Me … I’m Done!

Published

11 years ago

April 17, 2013

Dave Richardson

Sales Truths : Put a Fork in Me …
I’m Done!

BY DAVID RICHARDSON

Published in the May 2013 issue.

WHY IT IS TRUE: You survived Christmas, went through Valentine’s Day, made it nearly to Mother’s Day, not to mention numerous birthdays and anniversaries … and you keep telling yourself: Get a Life!

PLAN OF ACTION: The only way to really get a life is to get away. Get away from everything, your store, your great staff, your marketplace, your customers etc. Forget researching diamonds and gemstones online. Instead, research great vacation destinations that would help you dramatically relieve the tension, which is certainly manifesting itself in you and your great staff. Get away from your store, your business, and everything that at this moment is really important in your life. Grab your spouse or a good friend (preferably not both), check out some desirable vacation destinations, and do something you haven’t done in years. Go, get away, relax, smell the flowers, recharge your batteries and come back prepared to attack the upcoming season with a vengeance. You will be glad you did. — DAVE RICHARDSON

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”