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Sales Truths : Put a Fork in Me … I’m Done!

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Sales Truths : Put a Fork in Me …
I’m Done!

BY DAVID RICHARDSON

Published in the May 2013 issue.

WHY IT IS TRUE: You survived Christmas, went through Valentine’s Day, made it nearly to Mother’s Day, not to mention numerous birthdays and anniversaries … and you keep telling yourself: Get a Life!

PLAN OF ACTION: The only way to really get a life is to get away. Get away from everything, your store, your great staff, your marketplace, your customers etc. Forget researching diamonds and gemstones online. Instead, research great vacation destinations that would help you dramatically relieve the tension, which is certainly manifesting itself in you and your great staff. Get away from your store, your business, and everything that at this moment is really important in your life. Grab your spouse or a good friend (preferably not both), check out some desirable vacation destinations, and do something you haven’t done in years. Go, get away, relax, smell the flowers, recharge your batteries and come back prepared to attack the upcoming season with a vengeance. You will be glad you did. — DAVE RICHARDSON

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Dave Richardson

Sales Truths : Put a Fork in Me … I’m Done!

mm

Published

on

Sales Truths : Put a Fork in Me …
I’m Done!

BY DAVID RICHARDSON

Published in the May 2013 issue.

WHY IT IS TRUE: You survived Christmas, went through Valentine’s Day, made it nearly to Mother’s Day, not to mention numerous birthdays and anniversaries … and you keep telling yourself: Get a Life!

PLAN OF ACTION: The only way to really get a life is to get away. Get away from everything, your store, your great staff, your marketplace, your customers etc. Forget researching diamonds and gemstones online. Instead, research great vacation destinations that would help you dramatically relieve the tension, which is certainly manifesting itself in you and your great staff. Get away from your store, your business, and everything that at this moment is really important in your life. Grab your spouse or a good friend (preferably not both), check out some desirable vacation destinations, and do something you haven’t done in years. Go, get away, relax, smell the flowers, recharge your batteries and come back prepared to attack the upcoming season with a vengeance. You will be glad you did. — DAVE RICHARDSON

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular