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Dave Richardson

Sales Truths: Some People Aren’t Happy Unless They Are Complaining




WHY IT’S TRUE Everybody has a bad day now and then, they deal with it, and it’s over. Some people, however, allow this to block their sense of rational thinking, and anyone in their way had better look out.

PLAN OF ACTION While the negative comments might begin to infuriate you, appear interested and ask open-ended questions. Avoid crossing your arms, placing your hands on your hips or shifting from one leg to the other, as this could appear challenging or threatening. Encourage this individual to sit down and continue the conversation. This will take some of the energy out of the complaint. You may not be able to resolve the problem, but you have taken generous steps in that direction.

[span class=note]This story is from the October 2011 edition of INSTORE[/span]



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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