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Sales Truths: Things that Are Rewarded Get Done

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WHY IT’S TRUE Sincere praise and recognition for a job well done encourages staff members to do more of the same over and over again. People genuinely want to feel that they are a critical asset to a successful store.

PLAN OF ACTION Rather than limiting a pat on the back for a customer/sales related success, compliment people for accomplishing the most menial tasks. “That was a great job you did of sweeping the showroom floor. Thank you for a job well done.” The next time this staff member sweeps the floor or performs any task, you can bet that extra attention will be given to even the smallest details. Things that are rewarded get done … over and over again.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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Dave Richardson

Sales Truths: Things that Are Rewarded Get Done

mm

Published

on

WHY IT’S TRUE Sincere praise and recognition for a job well done encourages staff members to do more of the same over and over again. People genuinely want to feel that they are a critical asset to a successful store.

PLAN OF ACTION Rather than limiting a pat on the back for a customer/sales related success, compliment people for accomplishing the most menial tasks. “That was a great job you did of sweeping the showroom floor. Thank you for a job well done.” The next time this staff member sweeps the floor or performs any task, you can bet that extra attention will be given to even the smallest details. Things that are rewarded get done … over and over again.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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