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Sales Truths: Things that Are Rewarded Get Done

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WHY IT’S TRUE Sincere praise and recognition for a job well done encourages staff members to do more of the same over and over again. People genuinely want to feel that they are a critical asset to a successful store.

PLAN OF ACTION Rather than limiting a pat on the back for a customer/sales related success, compliment people for accomplishing the most menial tasks. “That was a great job you did of sweeping the showroom floor. Thank you for a job well done.” The next time this staff member sweeps the floor or performs any task, you can bet that extra attention will be given to even the smallest details. Things that are rewarded get done … over and over again.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Dave Richardson

Sales Truths: Things that Are Rewarded Get Done

mm

Published

on

WHY IT’S TRUE Sincere praise and recognition for a job well done encourages staff members to do more of the same over and over again. People genuinely want to feel that they are a critical asset to a successful store.

PLAN OF ACTION Rather than limiting a pat on the back for a customer/sales related success, compliment people for accomplishing the most menial tasks. “That was a great job you did of sweeping the showroom floor. Thank you for a job well done.” The next time this staff member sweeps the floor or performs any task, you can bet that extra attention will be given to even the smallest details. Things that are rewarded get done … over and over again.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular