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Sales Truths: Things that Are Rewarded Get Done

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Published

13 years ago

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WHY IT’S TRUE Sincere praise and recognition for a job well done encourages staff members to do more of the same over and over again. People genuinely want to feel that they are a critical asset to a successful store.

PLAN OF ACTION Rather than limiting a pat on the back for a customer/sales related success, compliment people for accomplishing the most menial tasks. “That was a great job you did of sweeping the showroom floor. Thank you for a job well done.” The next time this staff member sweeps the floor or performs any task, you can bet that extra attention will be given to even the smallest details. Things that are rewarded get done … over and over again.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: Things that Are Rewarded Get Done

mm

Published

13 years ago

on

WHY IT’S TRUE Sincere praise and recognition for a job well done encourages staff members to do more of the same over and over again. People genuinely want to feel that they are a critical asset to a successful store.

PLAN OF ACTION Rather than limiting a pat on the back for a customer/sales related success, compliment people for accomplishing the most menial tasks. “That was a great job you did of sweeping the showroom floor. Thank you for a job well done.” The next time this staff member sweeps the floor or performs any task, you can bet that extra attention will be given to even the smallest details. Things that are rewarded get done … over and over again.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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