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Sales Truths: Things that Are Rewarded Get Done

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WHY IT’S TRUE Sincere praise and recognition for a job well done encourages staff members to do more of the same over and over again. People genuinely want to feel that they are a critical asset to a successful store.

PLAN OF ACTION Rather than limiting a pat on the back for a customer/sales related success, compliment people for accomplishing the most menial tasks. “That was a great job you did of sweeping the showroom floor. Thank you for a job well done.” The next time this staff member sweeps the floor or performs any task, you can bet that extra attention will be given to even the smallest details. Things that are rewarded get done … over and over again.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Dave Richardson

Sales Truths: Things that Are Rewarded Get Done

mm

Published

on

WHY IT’S TRUE Sincere praise and recognition for a job well done encourages staff members to do more of the same over and over again. People genuinely want to feel that they are a critical asset to a successful store.

PLAN OF ACTION Rather than limiting a pat on the back for a customer/sales related success, compliment people for accomplishing the most menial tasks. “That was a great job you did of sweeping the showroom floor. Thank you for a job well done.” The next time this staff member sweeps the floor or performs any task, you can bet that extra attention will be given to even the smallest details. Things that are rewarded get done … over and over again.

[span class=note]This story is from the February 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

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