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Sales Truths: Win By Turning Your Customers Into Heroes

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WHY IT IS TRUE: When a guy gets in trouble with his significant other, your job is to help make him a hero again!

PLAN OF ACTION: While many women may respectfully disagree, men should probably be excused for forgetting those special moments in their life. They come to you to be “rescued” from faulty memories, but also with genuine love and devotion. Carefully evaluate the challenge, and, most importantly, the opportunities going forward. Give male clients some creative ideas and suggestions they might “invest in” to overcome these transgressions. If you make him a hero, you become his hero as well. — David Richardson

This article originally appeared in the October 2016 edition of INSTORE.

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Dave Richardson

Sales Truths: Win By Turning Your Customers Into Heroes

mm

Published

on

WHY IT IS TRUE: When a guy gets in trouble with his significant other, your job is to help make him a hero again!

PLAN OF ACTION: While many women may respectfully disagree, men should probably be excused for forgetting those special moments in their life. They come to you to be “rescued” from faulty memories, but also with genuine love and devotion. Carefully evaluate the challenge, and, most importantly, the opportunities going forward. Give male clients some creative ideas and suggestions they might “invest in” to overcome these transgressions. If you make him a hero, you become his hero as well. — David Richardson

This article originally appeared in the October 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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