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Sales Truths: Winners Keep Up With Current Events

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WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations.

PLAN OF ACTION: Know enough to have some general understanding about what is going on outside of your field of expertise. Know enough about news, art, and sports to keep up a conversation. People are more likely to buy from people who they trust. And knowledge is a strong validation of trust. — David Richardson

This article originally appeared in the January 2016 edition of INSTORE.

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Dave Richardson

Sales Truths: Winners Keep Up With Current Events

mm

Published

on

WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations.

PLAN OF ACTION: Know enough to have some general understanding about what is going on outside of your field of expertise. Know enough about news, art, and sports to keep up a conversation. People are more likely to buy from people who they trust. And knowledge is a strong validation of trust. — David Richardson

This article originally appeared in the January 2016 edition of INSTORE.

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SPONSORED VIDEO

Moving Up in the World? Wilkerson Can Help You Get There

Promoted Headlines

Most Popular