Connect with us

Sales Truths: Winners Keep Up With Current Events

mm

Published

on

WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations.

PLAN OF ACTION: Know enough to have some general understanding about what is going on outside of your field of expertise. Know enough about news, art, and sports to keep up a conversation. People are more likely to buy from people who they trust. And knowledge is a strong validation of trust. — David Richardson

This article originally appeared in the January 2016 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Dave Richardson

Sales Truths: Winners Keep Up With Current Events

mm

Published

on

WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations.

PLAN OF ACTION: Know enough to have some general understanding about what is going on outside of your field of expertise. Know enough about news, art, and sports to keep up a conversation. People are more likely to buy from people who they trust. And knowledge is a strong validation of trust. — David Richardson

This article originally appeared in the January 2016 edition of INSTORE.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular