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Sales Truths: Winners Keep Up With Current Events

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WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations.

PLAN OF ACTION: Know enough to have some general understanding about what is going on outside of your field of expertise. Know enough about news, art, and sports to keep up a conversation. People are more likely to buy from people who they trust. And knowledge is a strong validation of trust. — David Richardson

This article originally appeared in the January 2016 edition of INSTORE.

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Dave Richardson

Sales Truths: Winners Keep Up With Current Events

mm

Published

on

WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations.

PLAN OF ACTION: Know enough to have some general understanding about what is going on outside of your field of expertise. Know enough about news, art, and sports to keep up a conversation. People are more likely to buy from people who they trust. And knowledge is a strong validation of trust. — David Richardson

This article originally appeared in the January 2016 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular