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Sales Truths: Don’t Get Caught Up in Bad News

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Don’t get caught up in the bad news.

WHY IT’S TRUE
You can’t pick up a magazine or news-paper today without reading negative forecasts for consumer spending. This seems to be the topic of conversation everywhere we go, and it is very easy to get caught up in all this bad news. It is a lot easier to talk about all the bad stuff, when in fact you should be thinking and speaking more positively.

 

 

PLAN OF ACTION
Your staff is in the middle of this conflict, worrying about their jobs, their future and their security. Now is the time to focus strictly on selling by scheduling weekly sales meetings — 30 minutes in length, focusing on specific topics, to include add-on sales, customer buying signals, closing techniques, TOs, overcoming objections, etc. Every customer represents a sales opportunity. Just because the last three customers were "just looking" doesn’t mean that the next one will be doing the same. This is about their future, as well as yours.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: Don’t Get Caught Up in Bad News

mm

Published

on

Don’t get caught up in the bad news.

WHY IT’S TRUE
You can’t pick up a magazine or news-paper today without reading negative forecasts for consumer spending. This seems to be the topic of conversation everywhere we go, and it is very easy to get caught up in all this bad news. It is a lot easier to talk about all the bad stuff, when in fact you should be thinking and speaking more positively.

 

 

PLAN OF ACTION
Your staff is in the middle of this conflict, worrying about their jobs, their future and their security. Now is the time to focus strictly on selling by scheduling weekly sales meetings — 30 minutes in length, focusing on specific topics, to include add-on sales, customer buying signals, closing techniques, TOs, overcoming objections, etc. Every customer represents a sales opportunity. Just because the last three customers were "just looking" doesn’t mean that the next one will be doing the same. This is about their future, as well as yours.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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