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Sanity Files: Amy & Alissa Noshie

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The Sanity Files: Amy & Alissa Noshie

How top jewelers keep their cool in a crazy world

Published in the October 2013 issue

Amy & Alissa Noshie, Almaza Jewelers, Houston, TX
Sisters Amy and Alissa are studying to become graduate gemologists at the Gemological Institute of America. Amy studied consumer science and merchandising at the University of Houston, and Alissa studied business management and entrepreneurship at Louisiana State University. They enjoy marketing, changing showcase displays, designing jewelry, making jewelry and spending time with clients. “Working with our mom, dad, and José (who has been with the family for over 30 years) has been a true pleasure and rarity!” Amy says.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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