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Sanity Files: Idar, Victoria, British Columbia, Canada

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How top jewelers keep their cool in a crazy world

Sanity Files: Idar, Victoria, British  Columbia, Canada

Published in the July 2014 issue

LARA BERGSETH AND LANCE GLENN

IDAR, Victoria, British Columbia, Canada
Lara Bergseth and Lance Glenn are best friends who’ve worked together for over 12 years. Lara was born into the business and is an AGS Certified Gemologist and Lance is a trained Red Seal Chef who was adopted into the Idar family (more like a foundling really …). “Together as a sales team our mission is to conquer bad design and eliminate ugly jewelry,” Lara says.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Idar, Victoria, British Columbia, Canada

Published

on

How top jewelers keep their cool in a crazy world

Sanity Files: Idar, Victoria, British  Columbia, Canada

Published in the July 2014 issue

LARA BERGSETH AND LANCE GLENN

IDAR, Victoria, British Columbia, Canada
Lara Bergseth and Lance Glenn are best friends who’ve worked together for over 12 years. Lara was born into the business and is an AGS Certified Gemologist and Lance is a trained Red Seal Chef who was adopted into the Idar family (more like a foundling really …). “Together as a sales team our mission is to conquer bad design and eliminate ugly jewelry,” Lara says.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular