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Sanity Files: Idar, Victoria, British Columbia, Canada

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How top jewelers keep their cool in a crazy world

Sanity Files: Idar, Victoria, British  Columbia, Canada

Published in the July 2014 issue

LARA BERGSETH AND LANCE GLENN

IDAR, Victoria, British Columbia, Canada
Lara Bergseth and Lance Glenn are best friends who’ve worked together for over 12 years. Lara was born into the business and is an AGS Certified Gemologist and Lance is a trained Red Seal Chef who was adopted into the Idar family (more like a foundling really …). “Together as a sales team our mission is to conquer bad design and eliminate ugly jewelry,” Lara says.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Sanity Files: Idar, Victoria, British Columbia, Canada

Published

on

How top jewelers keep their cool in a crazy world

Sanity Files: Idar, Victoria, British  Columbia, Canada

Published in the July 2014 issue

LARA BERGSETH AND LANCE GLENN

IDAR, Victoria, British Columbia, Canada
Lara Bergseth and Lance Glenn are best friends who’ve worked together for over 12 years. Lara was born into the business and is an AGS Certified Gemologist and Lance is a trained Red Seal Chef who was adopted into the Idar family (more like a foundling really …). “Together as a sales team our mission is to conquer bad design and eliminate ugly jewelry,” Lara says.

Advertisement

Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular