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Sanity Files: Kas Jacquot

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The Sanity Files: Kas Jacquot

How top jewelers keep their cool in a crazy world

Sanity Files: Kas Jacquot

Published in the May 2013 issue

Kas A Designs, jefferson City, MO
A gemologist and award-winning designer,
Kas Jacquot says her passion for colored gemstones
has fueled her business for 38 years. Because love
is always in the air, her focus has recently shifted to
diamonds.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Kas Jacquot

Published

on

The Sanity Files: Kas Jacquot

How top jewelers keep their cool in a crazy world

Sanity Files: Kas Jacquot

Published in the May 2013 issue

Kas A Designs, jefferson City, MO
A gemologist and award-winning designer,
Kas Jacquot says her passion for colored gemstones
has fueled her business for 38 years. Because love
is always in the air, her focus has recently shifted to
diamonds.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular