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Sanity Files: Katie and Tyson Taylor

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The Sanity Files: Katie and Tyson Taylor

How top jewelers keep their cool in a crazy world

Published in the February 2014 issue

TAYLOR’S JEWELLERS
ALLISTON, ONTARIO, CANADA

Katie and Tyson Taylor are third-generation siblings working at their family’s store. Katie loves to be out on the floor merchandising and decorating, ordering new lines and managing the front half. Tyson dominates “behind the scenes” as a goldsmith.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Katie and Tyson Taylor

Published

on

The Sanity Files: Katie and Tyson Taylor

How top jewelers keep their cool in a crazy world

Published in the February 2014 issue

TAYLOR’S JEWELLERS
ALLISTON, ONTARIO, CANADA

Katie and Tyson Taylor are third-generation siblings working at their family’s store. Katie loves to be out on the floor merchandising and decorating, ordering new lines and managing the front half. Tyson dominates “behind the scenes” as a goldsmith.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular