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Sanity Files: Marthe Le Van

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How top jewelers keep their cool in a crazy world

Sanity Files: Marthe Le Van

Published in the August 2014 issue

Marthe Le Van

Mora, AshEville, NC

Mora showcases contemporary jewelry in a vibrant boutique setting that celebrates the independent spirit of Asheville, NC. The store features a carefully curated collection of top-tier established and emerging designers making one-of-a-kind work. Marthe Le Van is a contemporary jewelry evangelist with a burning desire to transform how the world adorns itself. Mora is world headquarters for this mission. An internationally recognized writer and editor, Le Van has more than 50 jewelry books to her credit. She is also the communications director for Art Jewelry Forum, a global nonprofit organization advancing the scholarship of contemporary jewelry.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Marthe Le Van

Published

on

How top jewelers keep their cool in a crazy world

Sanity Files: Marthe Le Van

Published in the August 2014 issue

Marthe Le Van

Mora, AshEville, NC

Advertisement

Mora showcases contemporary jewelry in a vibrant boutique setting that celebrates the independent spirit of Asheville, NC. The store features a carefully curated collection of top-tier established and emerging designers making one-of-a-kind work. Marthe Le Van is a contemporary jewelry evangelist with a burning desire to transform how the world adorns itself. Mora is world headquarters for this mission. An internationally recognized writer and editor, Le Van has more than 50 jewelry books to her credit. She is also the communications director for Art Jewelry Forum, a global nonprofit organization advancing the scholarship of contemporary jewelry.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular