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Sanity Files: Worthmore Jewelers

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The Sanity Files: Worthmore Jewelers

How top jewelers keep their cool in a crazy world

Sanity Files: Worthmore Jewelers

Published in the August 2013 issue

Worthmore Jewelers, Atlanta, GA
The crew at Worthmore Jewelers, led by Harris Botnick, does everything together, including traveling to JCK Las Vegas every year to shop for jewelry en masse. Most important, they stay sane together, each in their own expressive way. Worthmore was an honorable mention winner in the 2012 America’s Coolest Store Contest. First row, from left, Juliana “Boo” Berry, Katy Reichert, Peggy Rainbow, Geri Botnick, Joan Wasser; second row, from left, Harris Botnick, Glenn McElroy, Beth Stutzman, Olya Girard Decatur.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Worthmore Jewelers

Published

on

The Sanity Files: Worthmore Jewelers

How top jewelers keep their cool in a crazy world

Sanity Files: Worthmore Jewelers

Published in the August 2013 issue

Worthmore Jewelers, Atlanta, GA
The crew at Worthmore Jewelers, led by Harris Botnick, does everything together, including traveling to JCK Las Vegas every year to shop for jewelry en masse. Most important, they stay sane together, each in their own expressive way. Worthmore was an honorable mention winner in the 2012 America’s Coolest Store Contest. First row, from left, Juliana “Boo” Berry, Katy Reichert, Peggy Rainbow, Geri Botnick, Joan Wasser; second row, from left, Harris Botnick, Glenn McElroy, Beth Stutzman, Olya Girard Decatur.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular