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Serena Williams Wears the Most Unusual Ear Jewelry in Harper’s Bazaar Feature

Can you even call it an earring?

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A new Serena Williams feature in Harper’s Bazaar is sure to attract attention.

The tennis player insisted that the photos be unretouched, and the cover shot features her mostly exposed backside.

But what might be most interesting to jewelers is the unique ear ornament she wore in one of the photos. We’re not even sure you can call this Gucci accessory an earring.

Could this over-the-ear look catch on?

INSTORE style writer Becky Stone doesn’t think so, although she likes the concept.

“I can hear the siren song of this piece! It takes the concept of jewelry adorning the body and elevates it by having the jewel actually become the body,” Stone said. “The look is surprising, sensual, and playful – an appealing combination. Serena looks like she might be a golden robot from the future, and I’m into it.

“That being said, I think there are a lot of practical barriers to the gilded ear’s mainstream appeal. Can she hear? Is her ear sweaty? How does that thing even stay on? I imagine it would have to be custom fitted, which is probably enough to price it out of the possibility of true street style success. I’d be very interested to see a scaled down version: maybe a smaller cuff that fits over just the upper cartilage, or a closely fitted lobe piece that’s anchored with a post for wearability.”

Beth Bernstein, also an INSTORE style writer, also felt the look was unlikely to take off.

“It might work for an editorial shoot or a runway show, but I don’t believe it will ever make it as a trend for even the high-end,” she said. “It kind of looks like the ‘Joker’s Mask’ for the ear.”

Jewelry professionals posting in our INSTORE Community group on Facebook had a variety of reactions.

Deirdre Crosse of Cipher Gems wrote, “Serena Williams requires an extraordinary design for it to register with the viewer. It’s a bold choice of adornment for strong subject.”

Deric Metzger, owner of DeMer Jewelry, commented, “This is the ear climber trend taken to its maximum natural conclusion and it’s every bit as unpleasant as I imagined.”

Other jewelry that Williams wore for the photoshoot included Cartier earrings, a Bulgari bracelet, a David Yurman bracelet and chain and an Audemars Piguet watch.

The photos appear with an essay penned by Williams about standing up for herself and becoming the strong woman, athlete and mother she is today. The issue will be available on newsstands July 23.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Jewelry Distributor Arrested With $15M in Counterfeit Goods, Police Say

$15M in counterfeit merchandise was seized.

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The owner of a business in the downtown Los Angeles jewelry district has been arrested for allegedly selling counterfeit jewelry.

Moossa Lari is accused of felony trademark violation, according to a press release from the LA Police Department.

Moossa Lari

Investigators conducted several undercover buys and surveillance operations and determined that he was “a major distributor of counterfeit jewelry nationwide,” the release states.

Search warrants were served at multiple locations in the jewelry district on Nov. 7 by LAPD in collaboration with the FBI, Homeland Security Investigations and Custom Border Protection.

Officers seized about $58,000 in cash and over $15 million counterfeit jewelry with Street value of over $1 million, according to the release. Counterfeit jewelry recovered included fake Hermes, Gucci, Chanel, Louis Vuitton, Rolex, Michael Kors, Cartier, Tiffany Co., YSL, Dior, Calvin Klein, Guess, Van Cleef and Bvlgari pieces.

The counterfeit jewelry was tested at the scene and did not meet U.S. safety standards, the release states.

The standard of acceptable lead and cadmium is 90 parts per million. The seized counterfeit jewelry tested as high as 200,000 parts per million.

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Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’

It’s not the jeweler’s fault she got mad.

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LIKE ANY JEWELER, Cullen Wulf sometimes runs into customers who aren’t looking to spend much money.

Unfortunately, sometimes their expectations are way out of line with what they’re willing to pay.

In the video below, Cullen re-enacts a scenario where he encountered just such a customer — a customer whose wife was unhappy with her sterling silver and CZ anniversary gift.

The customer felt that Cullen was to blame, and Cullen set the record straight.

Take a look.

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FTC Releases Disclosures Guidance for Social Media Influencers

It explains when and how influencers must disclose sponsorships to their followers.

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Enlisting social media “influencers” has become a popular way to promote a wide range of products, including jewelry.

Unfortunately, it’s not always obvious to consumers what is and isn’t an ad. The Federal Trade Commission wants to fix that.

The FTC has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure and offers examples of both effective and ineffective disclosures.

The guide and accompanying videos underscore that the responsibility to make disclosures about endorsements lies with the influencer. The guide outlines the various ways that an influencer’s relationship with a brand would make disclosures necessary, and it reminds influencers that they cannot assume that followers are aware of their connections to brands.

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The guide includes tips for when and how influencers should tell their followers about a relationship. For example, it suggests the words influencers might use, as well as where in their social posts a disclosure should appear.

The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

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