Gwyneth Paltrow Signs as Brand Representative for Tous, and More Services for Jewelers

Published

8 years ago

April 12, 2016

Gwyneth Paltrow has signed up as a brand ambassador for the jewelry brand Tous.

A STAR TURN

As Barcelona-based brand Tous expands its presence stateside it’s enlisted a recognizable name to help the cause. Gwyneth Paltrow, Oscar winner and founder of lifestyle website Goop, has signed on as the face of the brand. Look for her to play a starring role in the company’s Tender Stories campaign. tous.com

This article originally appeared in the April 2016 edition of INSTORE.

TIME FOR JEWELRY

Detroit-based watch brand Shinola , with its classic timepieces and accessories, has gone a long way toward giving USA-made products a fashionable profile, not to mention bringing jobs to the Midwestern city. It doesn’t hurt that its creative team includes supermodel Carolyn Murphy and powerhouse designers Richard Lambertson and John Truex. The dream team has just gotten bigger thanks to a new collaboration with jewelry designer Pamela Love. She’ll create the label’s first fine jewelry line, which will debut in November of this year.
shinola.com

COOL TOOLS

Jewelry supply company Kassoy ’s vast inventory grows all the time, but it’s easy to find the latest and greatest additions to the fold. Its 16-page, tabloid-sized Jewelers Resource Newsletter features hundreds of items in lots of categories, from labels and tags to gemological tools and equipment for photographing jewelry.
kassoy.com .

JOIN THE CLUB

The jewelry business looks glamorous, but it’s a business nevertheless. Jewelers of America just introduced member benefits for the less-than-sparkly parts of running a jewelry company. JA members now receive favorable rates on services from Jewelry Asset Services, a bank loan and inventory lending consulting company, plus discounts on services from technology and marketing firm W.R. Cobb Online and competitively priced workers’ compensation coverage through Wasserman & Wexler. jewelers.org

jewelers.org

WRITTEN IN WAX

If sci-fi flicks involving disposable eyewear are the only things that spring to mind when you think 3-D, a conversation with Blue Mountings might be in order. The company will do 3-D wax printing of CAD renderings or will cast a CAD rendering after creating a 3-D wax. Blue Mountings clients submit their materials at the company’s website and see a price estimate and on-screen preview of their designs before making a commitment.
bluemountings.com

CONFERENCE CALL

Stuller s Bridge conferences are three-day Louisiana getaways — the first of five in 2016 will be May 15-17 — that can take your business to new heights. The series of in-depth sessions tackle subjects like bridal merchandising, inventory management and customization technology and were created to help independent jewelers keep pace with the quickly changing retail landscape. Can’t make it to Stuller’s HQ? Look for Transform Tours, remote events led by Stuller professionals throughout the year and all over the U.S.
stuller.com/events

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”