CRACKING THE CODE

It’s been 30 years since
jewelry supply company
Kassoy launched a division
dedicated to labels
and barcodes. In that
time the category — and
Kassoy’s inventory — has
evolved considerably. To
mark the three-decade milestone, the company
released a catalog
dedicated to its extensive
label and barcode offerings.
Included in the
16-page supplement
are new full color logo
tags, printers and scanners,
plus technology
that didn’t exist when
the division started, like
RFID (radio frequency
identification) inventory
products. kassoy.com

This article originally appeared in the May 2016 edition of INSTORE.

METAL MASTERY

Manufacturer and wholesaler
Jewelry Innovations
developed novel
metal alloy Serinium
and just received a patent
for it from the U.S.
Patent and Trade Office.
Serinium is described by
its creator as the “Precious
Contemporary Metal” and identified by
its bright white color that
doesn’t tarnish, change
color or shape. Men’s
designs are already widely
available in the material
and bridal and fashion
designs for women are
slated to become available
in the third quarter
of this year. jewelryinnovationsllc.com

IT’S IN THE BAG

Keeping an engagement ring safely out of
sight until it’s time to pop the question can
be almost as nerve racking as the proposal.
Scott Kay introduced a Proposal Pouch ring
keeper to help keep the ring hidden until the
big reveal. The microfiber pouch in Scott Kay’s signature purple color is provided at
the time of purchase and will protect its precious
cargo wherever it’s hidden away.
scottkay.com .

KEEP RINGING

Ringly, the jewelry
brand whose wares are
infused with technological
functions, has added
a category to its line-up,
plus enhanced function.
After starting out with
semiprecious gemstone
rings that vibrate or light
up to notify their wearers
of incoming phone messages
and calendar notifications,
the collection now includes bracelets.
The bangles also send
details about the number
of steps users take in a
day. ringly.com

TV PREMIERE

Jewelry professionals
know about the International
Gemological
Institute and now the
organization has plans
to raise its profile among
consumers, too. A new
television ad campaign,
which will air on channels
including Fox News,
MSNBC, CNBC, CNN
and HLN, positions IGI
as a trusted authority
that provides reliable diamond
reports and helps
consumers buy with confidence.
The broadcast
ads direct consumers to
“insist on IGI before you
buy.”
igionline.com

WEDDING PLANNER

Bridal is big business
for most jewelers and
Stuller has created a
bridal catalog to match. The encyclopedia-sized
volume is its first catalog
in years and it’s been
reimagined page by page.
User-friendly features
include a format that
displays wedding and
engagement styles sideby-
side and oversized
photos that show the designs in fine detail. And
on the (highly unlikely)
chance you’re looking for
something that isn’t in
the comprehensive guide,
Stuller is always willing
to create customized
solutions for its retailer
clients.
stuller.com/bridalcatalog