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WHEN WE LAST met Gene the Jeweler, we learned that he doesn’t really train his staff.

We now bring you the next installment of the Gene series, which was created by industry consultant Jimmy DeGroot. (The series is kind of like a jewelry version of The Office.)

In the video below, the consequences of Gene’s non-existent training policy start to become clear. He explains that his people don’t get along very well — in fact, they fight.

One staff member in particular — Margie — is problematic. She’s great with customers and makes lots of sales, but when it comes to the rest of Gene’s employees, Margie is a no-go.

Take a look:


Set Clear Expectations for Your Staff — or You Could End Up with a ‘Margie’

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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