Press Releases

Sethi Couture to Roll Out Bridal Boutique Concept for Luxury JCK Show

Published

9 years ago

March 7, 2016

INSTORE Staff

(Press Release)

SAN FRANCISCO, CA – Sethi Couture has announced it will show its latest bridal collection in a new way at the Luxury JCK Show in Las Vegas, May 31-June 6.

“Instead of doing a traditional booth year after year, we will be creating a Bridal Boutique in our new space and location. We want the trade show experience to be fresh and exciting for the retailer. … Something novel to look forward to,” says Pratima Sethi.

A wedding-like invitation will be sent to retailers inviting them to attend Sethi Couture’s bridal salon at the show. Once they step into the salon to view the collection, the idea is to engage the retailer in a way that would allow them to visualize how Sethi Couture would be represented in a retail setting.

“We want to use this opportunity to highlight a growing segment for us but also a product mix that we are strongest in – stacking bands,” says Prerna Sethi. “Our bands have the versatility of every occasion and every woman: the bride-to-be, the fashionista, the avid collector. … We are excited for retailers to shop our bridal boutique with ease by giving them a well curated collection of our latest stylistic bands and our non-traditional bridal in this new setting.”

Sethi Couture’s new salon location at the Luxury show will be LUX 1412.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”