(Press Release)
SAN FRANCISCO, CA – Sethi Couture has announced it will show its latest bridal collection in a new way at the Luxury JCK Show in Las Vegas, May 31-June 6.
“Instead of doing a traditional booth year after year, we will be creating a Bridal Boutique in our new space and location. We want the trade show experience to be fresh and exciting for the retailer. … Something novel to look forward to,” says Pratima Sethi.
A wedding-like invitation will be sent to retailers inviting them to attend Sethi Couture’s bridal salon at the show. Once they step into the salon to view the collection, the idea is to engage the retailer in a way that would allow them to visualize how Sethi Couture would be represented in a retail setting.
“We want to use this opportunity to highlight a growing segment for us but also a product mix that we are strongest in – stacking bands,” says Prerna Sethi. “Our bands have the versatility of every occasion and every woman: the bride-to-be, the fashionista, the avid collector. … We are excited for retailers to shop our bridal boutique with ease by giving them a well curated collection of our latest stylistic bands and our non-traditional bridal in this new setting.”
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Sethi Couture’s new salon location at the Luxury show will be LUX 1412.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
