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Setting the Stage for a Million-Dollar Sale

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Shane Decker is one of jewelry’s true “Monsters of Sales”. In this video from the 2012 Smart Jewelry Show, Shane tells you what it takes to make that million dollar sale. How do you set the stage for a single sale of a million dollars? How do you face that critical moment? How do you maintain the relationships after the big sale? Get these answers and more in this session.

Time: 58:24

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Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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