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Setting the Stage for a Million-Dollar Sale

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Shane Decker is one of jewelry’s true “Monsters of Sales”. In this video from the 2012 Smart Jewelry Show, Shane tells you what it takes to make that million dollar sale. How do you set the stage for a single sale of a million dollars? How do you face that critical moment? How do you maintain the relationships after the big sale? Get these answers and more in this session.

Time: 58:24

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Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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