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Setting the Stage for a Million-Dollar Sale

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Shane Decker is one of jewelry’s true “Monsters of Sales”. In this video from the 2012 Smart Jewelry Show, Shane tells you what it takes to make that million dollar sale. How do you set the stage for a single sale of a million dollars? How do you face that critical moment? How do you maintain the relationships after the big sale? Get these answers and more in this session.

Time: 58:24

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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