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Seven Profitable Behaviors For Jewelry Stores

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Seven Profitable Behaviors For Jewelry Stores

Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.

Phibbs makes some points of the probably-already-know-it-but-always-good-to-be-reminded category:

  • Don’t clerk customers
  • Don’t close too hard
  • Stop using the cert to sell
  • Get customers to try on jewelry as often as you can
  • Pay more attention to how your store looks, feels and smells

Probably the two freshest takeaways here for jewelers are to: consider raising the height of your counters (to at least 42 inches); and make sure your security guard (if you have one) smiles.

Following all these rules? Congratulations, you’ve given your business a much better chance to swim in seas of green ink.

Also in general business blogs this week, John Jantsch of Duct Tape Marketing writes about watch start-up Shinola, which is leveraging the power of story to get on people’s radars.

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In May 2013, Bob Phibbs also focused on the jewelry business, writing a “If I Owned a Jewelry Store” column for INDESIGN. Read it here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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David Squires

Seven Profitable Behaviors For Jewelry Stores

Published

on

Seven Profitable Behaviors For Jewelry Stores

Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.

Phibbs makes some points of the probably-already-know-it-but-always-good-to-be-reminded category:

  • Don’t clerk customers
  • Don’t close too hard
  • Stop using the cert to sell
  • Get customers to try on jewelry as often as you can
  • Pay more attention to how your store looks, feels and smells

Probably the two freshest takeaways here for jewelers are to: consider raising the height of your counters (to at least 42 inches); and make sure your security guard (if you have one) smiles.

Following all these rules? Congratulations, you’ve given your business a much better chance to swim in seas of green ink.

Advertisement

Also in general business blogs this week, John Jantsch of Duct Tape Marketing writes about watch start-up Shinola, which is leveraging the power of story to get on people’s radars.


In May 2013, Bob Phibbs also focused on the jewelry business, writing a “If I Owned a Jewelry Store” column for INDESIGN. Read it here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular