
Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.
Phibbs makes some points of the probably-already-know-it-but-always-good-to-be-reminded category:
- Don’t clerk customers
- Don’t close too hard
- Stop using the cert to sell
- Get customers to try on jewelry as often as you can
- Pay more attention to how your store looks, feels and smells
Probably the two freshest takeaways here for jewelers are to: consider raising the height of your counters (to at least 42 inches); and make sure your security guard (if you have one) smiles.
Following all these rules? Congratulations, you’ve given your business a much better chance to swim in seas of green ink.
Also in general business blogs this week, John Jantsch of Duct Tape Marketing writes about watch start-up Shinola, which is leveraging the power of story to get on people’s radars.
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In May 2013, Bob Phibbs also focused on the jewelry business, writing a “If I Owned a Jewelry Store” column for INDESIGN. Read it here.
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.