Connect with us

Seven Profitable Behaviors For Jewelry Stores

Published

on

Seven Profitable Behaviors For Jewelry Stores

Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.

Phibbs makes some points of the probably-already-know-it-but-always-good-to-be-reminded category:

  • Don’t clerk customers
  • Don’t close too hard
  • Stop using the cert to sell
  • Get customers to try on jewelry as often as you can
  • Pay more attention to how your store looks, feels and smells

Probably the two freshest takeaways here for jewelers are to: consider raising the height of your counters (to at least 42 inches); and make sure your security guard (if you have one) smiles.

Following all these rules? Congratulations, you’ve given your business a much better chance to swim in seas of green ink.

Also in general business blogs this week, John Jantsch of Duct Tape Marketing writes about watch start-up Shinola, which is leveraging the power of story to get on people’s radars.

Advertisement


In May 2013, Bob Phibbs also focused on the jewelry business, writing a “If I Owned a Jewelry Store” column for INDESIGN. Read it here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

David Squires

Seven Profitable Behaviors For Jewelry Stores

Published

on

Seven Profitable Behaviors For Jewelry Stores

Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.

Phibbs makes some points of the probably-already-know-it-but-always-good-to-be-reminded category:

  • Don’t clerk customers
  • Don’t close too hard
  • Stop using the cert to sell
  • Get customers to try on jewelry as often as you can
  • Pay more attention to how your store looks, feels and smells

Probably the two freshest takeaways here for jewelers are to: consider raising the height of your counters (to at least 42 inches); and make sure your security guard (if you have one) smiles.

Following all these rules? Congratulations, you’ve given your business a much better chance to swim in seas of green ink.

Advertisement

Also in general business blogs this week, John Jantsch of Duct Tape Marketing writes about watch start-up Shinola, which is leveraging the power of story to get on people’s radars.


In May 2013, Bob Phibbs also focused on the jewelry business, writing a “If I Owned a Jewelry Store” column for INDESIGN. Read it here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular