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Seven Profitable Behaviors For Jewelry Stores

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Seven Profitable Behaviors For Jewelry Stores

Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.

Phibbs makes some points of the probably-already-know-it-but-always-good-to-be-reminded category:

  • Don’t clerk customers
  • Don’t close too hard
  • Stop using the cert to sell
  • Get customers to try on jewelry as often as you can
  • Pay more attention to how your store looks, feels and smells

Probably the two freshest takeaways here for jewelers are to: consider raising the height of your counters (to at least 42 inches); and make sure your security guard (if you have one) smiles.

Following all these rules? Congratulations, you’ve given your business a much better chance to swim in seas of green ink.

Also in general business blogs this week, John Jantsch of Duct Tape Marketing writes about watch start-up Shinola, which is leveraging the power of story to get on people’s radars.

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In May 2013, Bob Phibbs also focused on the jewelry business, writing a “If I Owned a Jewelry Store” column for INDESIGN. Read it here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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David Squires

Seven Profitable Behaviors For Jewelry Stores

Published

on

Seven Profitable Behaviors For Jewelry Stores

Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.

Phibbs makes some points of the probably-already-know-it-but-always-good-to-be-reminded category:

  • Don’t clerk customers
  • Don’t close too hard
  • Stop using the cert to sell
  • Get customers to try on jewelry as often as you can
  • Pay more attention to how your store looks, feels and smells

Probably the two freshest takeaways here for jewelers are to: consider raising the height of your counters (to at least 42 inches); and make sure your security guard (if you have one) smiles.

Following all these rules? Congratulations, you’ve given your business a much better chance to swim in seas of green ink.

Advertisement

Also in general business blogs this week, John Jantsch of Duct Tape Marketing writes about watch start-up Shinola, which is leveraging the power of story to get on people’s radars.


In May 2013, Bob Phibbs also focused on the jewelry business, writing a “If I Owned a Jewelry Store” column for INDESIGN. Read it here.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular