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Shane Decker: Repair Rewards

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Shane Decker offers ways to wow customers with super repair service.

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Repair Rewards

If it’s more important to you to make a customer than a sale, you may be missing out on golden opportunities every day — your repair customers.

Think about it: Most stores have at least 10 repairs a day dropped off, and another 10 picked up. That’s 20 repair customers in your store every day. They come to you for one reason: They trust you. Why not do everything you can to make sure they trust you with their other purchases in the future?

Here are a few ways that you can not only satisfy your repair customers, you can wow them.

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Chances are, if an item needs one repair, it needs more. If you give it to the jeweler, and he says it needs shank work in addition to a repaired prong, or a melee ruby needs replacing, you look like an idiot when you have to tell the customer you didn’t notice it. Or worse, she thinks you’re trying to pull a fast one on her.

Examine the item carefully and note each needed repair before you hand it to your jeweler. Sure, it cost more, but your customer will be happier knowing everything that needed to be fixed got fixed.

File It Right

After a repair is quality-control checked, file it correctly. If the customer comes in to pick it up and sees everyone scrambling around trying to find it, she won’t be impressed. Ensure your system for filing sales is straightforward, so that any salesperson can find it when the customer comes to pick it up.

Call If It’s Late

If the item’s not going to be fixed on time, don’t make the customer waste her time coming to the store to find out. Call and tell her that it won’t be done on time, but that you will deliver it as soon as it’s fixed the next day. She may be a little disappointed at worst, but she’ll be amazed that you’re willing to take the time to drop it by.

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Follow Up

One week after they pick up their item, call or leave a message saying you wanted to check the repair was good, and there’s no need to call back. Often, you will receive a call back from a customer who was so impressed with your call, she just had to let you know. Once in a while, you’ll get a complaint. So, turn it into an opportunity. Tell her, “I’ll come by and pick up your item, take it to my jeweler, and we’ll get it fixed right. I’ll then return it to you, at no charge.” That kind of service doesn’t go unnoticed, and it shows your integrity as a store.

If your repair customers get that kind of experience on a repair, they’re going to be thinking, “Wow, imagine what they’ll do if I actually come in and buy something!”

Shane Decker has provided sales training for more than 3,000 stores worldwide. Contact him at (317) 535-8676 or at ex-sell-ence.com.

This story is from the January 2008 edition of INSTORE.

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Shane Decker

Shane Decker: Repair Rewards

mm

Published

on

Shane Decker offers ways to wow customers with super repair service.

{loadposition shanedeckerheader}

Repair Rewards

If it’s more important to you to make a customer than a sale, you may be missing out on golden opportunities every day — your repair customers.

Think about it: Most stores have at least 10 repairs a day dropped off, and another 10 picked up. That’s 20 repair customers in your store every day. They come to you for one reason: They trust you. Why not do everything you can to make sure they trust you with their other purchases in the future?

Here are a few ways that you can not only satisfy your repair customers, you can wow them.

Advertisement

Add-On

Chances are, if an item needs one repair, it needs more. If you give it to the jeweler, and he says it needs shank work in addition to a repaired prong, or a melee ruby needs replacing, you look like an idiot when you have to tell the customer you didn’t notice it. Or worse, she thinks you’re trying to pull a fast one on her.

Examine the item carefully and note each needed repair before you hand it to your jeweler. Sure, it cost more, but your customer will be happier knowing everything that needed to be fixed got fixed.

File It Right

After a repair is quality-control checked, file it correctly. If the customer comes in to pick it up and sees everyone scrambling around trying to find it, she won’t be impressed. Ensure your system for filing sales is straightforward, so that any salesperson can find it when the customer comes to pick it up.

Call If It’s Late

Advertisement

If the item’s not going to be fixed on time, don’t make the customer waste her time coming to the store to find out. Call and tell her that it won’t be done on time, but that you will deliver it as soon as it’s fixed the next day. She may be a little disappointed at worst, but she’ll be amazed that you’re willing to take the time to drop it by.

Follow Up

One week after they pick up their item, call or leave a message saying you wanted to check the repair was good, and there’s no need to call back. Often, you will receive a call back from a customer who was so impressed with your call, she just had to let you know. Once in a while, you’ll get a complaint. So, turn it into an opportunity. Tell her, “I’ll come by and pick up your item, take it to my jeweler, and we’ll get it fixed right. I’ll then return it to you, at no charge.” That kind of service doesn’t go unnoticed, and it shows your integrity as a store.

If your repair customers get that kind of experience on a repair, they’re going to be thinking, “Wow, imagine what they’ll do if I actually come in and buy something!”

Shane Decker has provided sales training for more than 3,000 stores worldwide. Contact him at (317) 535-8676 or at ex-sell-ence.com.

This story is from the January 2008 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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