Connect with us

Shane Decker: The Short List

mm

Published

on

Organize tasks to avoid procrastination and improve concentration.

{loadposition shanedeckerheader}

ORGANIZED CRIME is a bad thing, sure. But for retailers, being unorganized is the real crime — for your business, your employees, your customers, and for your own personal growth. Here’s why.

 

When you’re unorganized, you procrastinate more. When you procrastinate, you get stressed. Now you’re not in a good mood, your management skills go down the tubes, no one wants to be around you, and your closing ratio goes down because clients can tell you’re stressed.

So how do you become more organized? Well, everybody has a long list of to-do items; this could be 30, 40, or 50 items. Usually it’s a mental list and not written down. That can be overwhelming, so we put off doing any of it.

Advertisement

The solution is the short list — one you write every evening before you go home. Here are the rules of the short list:

  • It will have three to seven items on it. 
  • You will have it done every evening before you go home. 
  • The short list always has one item from your long list. 

In a month or so, your long list will have 20 to 30 fewer items, and the short list will also have two or three urgent items to be taken off each day. Mentally, you feel better because it gives you a sense of accomplishment.

When you write down tasks, you don’t have to worry about them on your way home or that evening, because you know you’ll take care of them the next day. So your family time becomes more enjoyable, you’re more relaxed, and you’re staying on top of what’s important.

With the short list, nothing falls through the cracks. Sales and closing ratios improve because you can concentrate on the client in front of you. Leadership improves because it becomes more proactive and less reactive. The store wins because it not only looks better, but it’s a more comfortable and happier work environment.

So promise yourself to have a new short list every night before you go home to complete the next day. Your store and your customers will thank you!

 

Shane Decker has provided sales training for more than 3,000 stores worldwide. Contact him at (317) 535-8676 or at ex-sell-ence.com.

Advertisement

This story is from the June 2011 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Shane Decker

Shane Decker: The Short List

mm

Published

on

Organize tasks to avoid procrastination and improve concentration.

{loadposition shanedeckerheader}

ORGANIZED CRIME is a bad thing, sure. But for retailers, being unorganized is the real crime — for your business, your employees, your customers, and for your own personal growth. Here’s why.

 

When you’re unorganized, you procrastinate more. When you procrastinate, you get stressed. Now you’re not in a good mood, your management skills go down the tubes, no one wants to be around you, and your closing ratio goes down because clients can tell you’re stressed.

Advertisement

So how do you become more organized? Well, everybody has a long list of to-do items; this could be 30, 40, or 50 items. Usually it’s a mental list and not written down. That can be overwhelming, so we put off doing any of it.

The solution is the short list — one you write every evening before you go home. Here are the rules of the short list:

  • It will have three to seven items on it. 
  • You will have it done every evening before you go home. 
  • The short list always has one item from your long list. 

In a month or so, your long list will have 20 to 30 fewer items, and the short list will also have two or three urgent items to be taken off each day. Mentally, you feel better because it gives you a sense of accomplishment.

When you write down tasks, you don’t have to worry about them on your way home or that evening, because you know you’ll take care of them the next day. So your family time becomes more enjoyable, you’re more relaxed, and you’re staying on top of what’s important.

With the short list, nothing falls through the cracks. Sales and closing ratios improve because you can concentrate on the client in front of you. Leadership improves because it becomes more proactive and less reactive. The store wins because it not only looks better, but it’s a more comfortable and happier work environment.

So promise yourself to have a new short list every night before you go home to complete the next day. Your store and your customers will thank you!

Advertisement
 

Shane Decker has provided sales training for more than 3,000 stores worldwide. Contact him at (317) 535-8676 or at ex-sell-ence.com.

This story is from the June 2011 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular