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Shane Decker

The Short List

Organize tasks to avoid procrastination and improve concentration.

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ORGANIZED CRIME is a bad thing, sure. But for retailers, being unorganized is the real crime — for your business, your employees, your customers, and for your own personal growth. Here’s why.

When you’re unorganized, you procrastinate more. When you procrastinate, you get stressed. Now you’re not in a good mood, your management skills go down the tubes, no one wants to be around you, and your closing ratio goes down because clients can tell you’re stressed.

So how do you become more organized? Well, everybody has a long list of to-do items; this could be 30, 40, or 50 items. Usually it’s a mental list and not written down. That can be overwhelming, so we put off doing any of it.

The solution is the short list — one you write every evening before you go home. Here are the rules of the short list:

  • It will have three to seven items on it.
  • You will have it done every evening before you go home.
  • The short list always has one item from your long list.

In a month or so, your long list will have 20 to 30 fewer items, and the short list will also have two or three urgent items to be taken off each day. Mentally, you feel better because it gives you a sense of accomplishment.

When you write down tasks, you don’t have to worry about them on your way home or that evening, because you know you’ll take care of them the next day. So your family time becomes more enjoyable, you’re more relaxed, and you’re staying on top of what’s important.

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With the short list, nothing falls through the cracks. Sales and closing ratios improve because you can concentrate on the client in front of you. Leadership improves because it becomes more proactive and less reactive. The store wins because it not only looks better, but it’s a more comfortable and happier work environment.

So promise yourself to have a new short list every night before you go home to complete the next day. Your store and your customers will thank you!

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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