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Shane Decker: Think Fast, Then React

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Analyze your presentation while the customer is still in front of you and your closing ratio will go up.

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You’ve reached the end of your presentation. You think you’ve done everything right. But the customer must not agree, because you’re not able to close the sale.

Think fast. You owe it to yourself, your store, and most important, your customer to take a hard look at what you’ve done, discern where you’ve fallen short, and try again to close the sale. Ask yourself this series of questions:

• Did I thoroughly romance the item being sold?
• Did I handle and close all of the customer’s objections?
• Did I ask enough relationship questions and get to know the customer?
• Did I close properly throughout the presentation?
• Did I ask enough sale-specific questions?
• Did I romance the reason they came in and make it a bigger deal than they thought it was?
• Did I cover all the points in the anatomy of the sale?
• Did I sell company benefits throughout the presentation to give people peace of mind and freedom from risk?
• Has the customer’s experience been unforgettable?
• Does the customer have a chocolate chip cookie and cup of coffee in his hand?
• Am I the right sales associate for the customer’s personality?
• Am I showing the customer what he wants, or what I want him to have?
• Did I get him to laugh?
• Did I discuss price at the right time and say it correctly (never say “thousands,” “hundreds” or “dollars”)?
• Was the item being sold in the client’s hand or on his person during the presentation and when I told him the price?
• Did I offer a negotiation before one was needed?
• Did I exude professionalism, self confidence and product knowledge throughout the presentation?

If your answer to any of these questions is incorrect, it’s time to redo that part of your presentation.

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Learn how to analyze your own presentation, uncover what you’ve left out, and your closing ratio will go up.

Shane Decker has provided sales training for more than 3,000 stores worldwide. Contact him at (317) 535-8676 or at ex-sell-ence.com

This story is from the October 2009 edition of INSTORE.

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Shane Decker

Shane Decker: Think Fast, Then React

mm

Published

on

Analyze your presentation while the customer is still in front of you and your closing ratio will go up.

{loadposition shanedeckerheader}

You’ve reached the end of your presentation. You think you’ve done everything right. But the customer must not agree, because you’re not able to close the sale.

Think fast. You owe it to yourself, your store, and most important, your customer to take a hard look at what you’ve done, discern where you’ve fallen short, and try again to close the sale. Ask yourself this series of questions:

• Did I thoroughly romance the item being sold?
• Did I handle and close all of the customer’s objections?
• Did I ask enough relationship questions and get to know the customer?
• Did I close properly throughout the presentation?
• Did I ask enough sale-specific questions?
• Did I romance the reason they came in and make it a bigger deal than they thought it was?
• Did I cover all the points in the anatomy of the sale?
• Did I sell company benefits throughout the presentation to give people peace of mind and freedom from risk?
• Has the customer’s experience been unforgettable?
• Does the customer have a chocolate chip cookie and cup of coffee in his hand?
• Am I the right sales associate for the customer’s personality?
• Am I showing the customer what he wants, or what I want him to have?
• Did I get him to laugh?
• Did I discuss price at the right time and say it correctly (never say “thousands,” “hundreds” or “dollars”)?
• Was the item being sold in the client’s hand or on his person during the presentation and when I told him the price?
• Did I offer a negotiation before one was needed?
• Did I exude professionalism, self confidence and product knowledge throughout the presentation?

Advertisement

If your answer to any of these questions is incorrect, it’s time to redo that part of your presentation.

Learn how to analyze your own presentation, uncover what you’ve left out, and your closing ratio will go up.

Shane Decker has provided sales training for more than 3,000 stores worldwide. Contact him at (317) 535-8676 or at ex-sell-ence.com

This story is from the October 2009 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular