Share the Love

Published

15 years ago

October 21, 2009

Rediscover that loving feeling once again for a successful selling season.

[dropcap cap=I]t’s a season of traditions. Basting turkeys, buying trees, stringing popcorn, sending cards, etc, etc. And we at instore have a tradition of our own for our November issue: providing you with smart, actionable advice at the time you most need it. [/dropcap]

That means a package of holiday selling information you can analyze and absorb quickly, and put into action right away if you so decide. Now is not the time for long-term planning and big projects. But it’s the perfect time to make significant, small changes in the way you sell and serve.

This year’s lead story is an excellent example of what we try to do. In our “Smooth Sellers Summit,” we bring together 10 of the country’s top jewelry salespeople to share their advice and insights on making the most of the year’s biggest selling season.

One thing that’s absolutely clear from all our Smooth Sellers is that they love their work. The pleasure that they take in selling jewelry is evident. And while there’s a ton of useful advice in this story, the real lesson is that success comes from loving your work.

If you’ve lost that loving feeling, or even temporarily misplaced it, now’s the time to find it. Try some rituals that will help bring back your enthusiasm. Watch your favorite jewelry-related movie. Call old customers who you’ve been happy to serve in the past. Or read a book that inspires you to take positive actions. (The Power of Full Engagement by Jim Loehr and Tony Schwartz worked for me).

Find your enthusiasm. And have a happy selling season!

Wishing you the very best business,

David Squires

Find me in the INSTORE community!

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”