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Share Your Thoughts on Platinum Heads

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Take a brief survey.

Platinum Guild International (PGI) is conducting a survey designed to gather input from your business in relation to their new marketing initiative: “Platinum heads — the standard setting for diamonds.” The program will help independent retailers drive more platinum sales and increase their bottom line. PGI is an industry association committed to supporting jewelry retailers with dynamic consumer marketing and trade educational programs.

Your opinions and experiences are important to understanding trends that will directly shape the new marketing initiative and your responses will be held in strictest confidence.

This survey is brief and will take maximum 5-10 minutes to complete.

Click here to take the survey.

All survey respondents who complete the survey and enter their email address will be entered into a drawing for one of three $100 American Express gift cards. Your email address submitted to this survey will be used only for the Sweepstakes drawing and to alert the winner of the drawing.

The survey will close on April 12, 2017. We appreciate your participation.

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SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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