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Share Your Thoughts on Platinum Heads

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Take a brief survey.

Platinum Guild International (PGI) is conducting a survey designed to gather input from your business in relation to their new marketing initiative: “Platinum heads — the standard setting for diamonds.” The program will help independent retailers drive more platinum sales and increase their bottom line. PGI is an industry association committed to supporting jewelry retailers with dynamic consumer marketing and trade educational programs.

Your opinions and experiences are important to understanding trends that will directly shape the new marketing initiative and your responses will be held in strictest confidence.

This survey is brief and will take maximum 5-10 minutes to complete.

Click here to take the survey.

All survey respondents who complete the survey and enter their email address will be entered into a drawing for one of three $100 American Express gift cards. Your email address submitted to this survey will be used only for the Sweepstakes drawing and to alert the winner of the drawing.

The survey will close on April 12, 2017. We appreciate your participation.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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