Connect with us

True Tales

She Didn’t Believe It Was Her Diamond, But Her Husband Made a Good Point

mm

Published

on

She Didn’t Believe It Was Her Diamond, But Her Husband Made a Good Point

I worked on a ladies ring with a 1-carat diamond. It was very dirty. I cleaned the item, repaired the prongs, and when she returned, she promptly said that it was not her diamond because her diamond had a large dark spot in the center and the one I returned did not. Her husband asked her why would I take out hers and return a better one than what she had. She was not satisfied and I didn’t have anything to say as the two argued. He apologized. I never heard from them again. Told anonymously to INSTORE’s Big Survey, 2016

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular