Press Releases

SHEFI Celebrates 50 Years of Legacy

Marking five decades of excellence and growth, SHEFI has expanded beyond diamonds into fine jewelry, pearls, and gemstones.

Published

1 month ago

March 20, 2025

Press Releases

(PRESS RELEASE) NEW YORK, NY — SHEFI, a leader in the fine jewelry industry, announces its 50th anniversary, commemorating five decades of innovation, craftsmanship, and excellence.

Originally established as a premier loose diamond supplier, SHEFI has evolved into a distinguished name in fine jewelry, offering a stunning range of diamond, gemstone, and pearl collections set in gold.

“For 50 years, SHEFI has been synonymous with exceptional natural diamonds, but our journey has taken us beyond our origins,” said Sanjay Hirawat, President of SHEFI. “Today, we celebrate not just our legacy but the future of SHEFI, where timeless design meets modern elegance.”

A Legacy Beyond Diamonds

SHEFI’s transformation marks a new era for the brand. Once focused solely on loose diamonds, the company offers an expansive collection of fine jewelry, including elegant bridal pieces, statement fashion designs, and luxurious gemstone creations. The transition from SHEFI Diamonds to SHEFI reflects this evolution, ensuring customers experience a full spectrum of high-quality jewelry options.

New Collections & Commitment to Excellence

In celebration of its 50-year milestone, SHEFI will be introducing exclusive collections that showcase its expanded product offerings. With a commitment to superior craftsmanship and innovation, SHEFI continues to set new standards in the jewelry industry while maintaining the trust and excellence it has built over five decades.

Experience the New SHEFI

To explore SHEFI’s latest collections and learn more about its transformation, please visit SHEFI at one of the upcoming trade shows, including JCK Las Vegas Booth # PC-740, CBG Las Vegas Booth # 200-202, or book an appointment online under ‘Events.’ For additional information contact SHEFI by email at info@shefidiamonds.com or browse the site www.shefidiamonds.com.

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